日本やアメリカで集中的にゲームやアニメを制作するのは時代遅れ？ソニーはインド発ゲームでアピール！
戦後、映画、ゲーム、アニメなどのコンテンツビジネスは、アメリカと日本という二大経済大国がけん引してきた。アメリカはハリウッド映画、日本はゲームやアニメで強みがあった。2000年頃からは韓国もドラマで存在感を示した。
だが、アメリカや日本、韓国の価値観を押し付けるのは、もはや時代遅れなのかもしれない。ソニーは、ゲーム開発において、インド発のゲームをアピールしている。
ソニーグループが世界戦略を変えた。分断によって、一つの製品で世界を席巻する難易度はあがった。市場を支配する「プラットフォーマー」とは一線を画し、新たな勝利の方程式をつくる。
ソニー大胆転換
5月、「プレイステーション（PS）5」向けにインド発のソフトが公開された。インドを舞台に女性の成長を描く「フィッシュボウル」だ。現地企業やプログラマーなどを資金・技術両面で援助するプロジェクトから生まれた。
稼ぎ方を見直し、世界各地でクリエイターと結びつく新たなモデルを模索する。
最近だと、トルコもドラマ制作で存在感がある。イスラームなので、過激な性的描写は無い。アメリカのハリウッド映画やドラマとは異なり、イスラームの人も安心して鑑賞できる。
何も、コンテンツビジネスだけではない。アフリカは、銀行や物流などのインフラが弱い。そのため、携帯電話による送金や、位置情報サービスで配送することが発達している。
グローバルスタンダードを押し付けるのではなく、ローカルを尊重しないと、世界のビジネスでは勝てない時代になりつつあるのだ。
English essay by AI
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The Evolution of Global Content and Financial Services
In the post-war era, the content business, including movies, games, and animation, has been primarily driven by two major economic powers: the United States and Japan. Hollywood movies have been America's stronghold, while Japan has excelled in games and animation. Around the year 2000, South Korea also began to make its presence felt with its dramas. However, imposing the cultural values of America, Japan, or South Korea may now be considered outdated. In response to this shift, companies like Sony are embracing a more global perspective by highlighting games developed in emerging markets like India.
### Sony's Strategic Shift
Sony has redefined its global strategy. With increasing market fragmentation, dominating the world with a single product has become more challenging. Sony is distinguishing itself from platform-dominating giants by creating a new formula for success. In May, Sony made a bold move by releasing an India-originated game for the PlayStation 5 called "Fishbowl," which depicts the growth of a woman in an Indian setting. This game emerged from a project that supports local companies and programmers both financially and technologically. By reevaluating its revenue models, Sony seeks to establish new connections with creators worldwide.
### The Rise of Turkish Dramas
Recently, Turkey has also gained recognition in drama production. As an Islamic country, Turkish dramas often avoid explicit sexual content, making them suitable for audiences who prefer culturally sensitive content. This contrasts with Hollywood films and dramas, providing a unique appeal to viewers in Islamic regions.
### Mobile Money in Africa
The innovation isn't limited to content businesses alone. Africa faces challenges with weak infrastructure in banking and logistics. Consequently, mobile phone-based money transfers and location-based delivery services have flourished. Services like Kenya's M-PESA allow users without bank accounts to perform financial transactions using their mobile phones. This system has become integral to daily life in Kenya and demonstrates how technology can bridge gaps in financial inclusion.
### Embracing Local Cultures
The overarching theme is that imposing global standards is no longer sufficient for success in today's world. Companies must respect local cultures and tailor their strategies accordingly. This approach is evident in Sony's "India Hero Project," which provides funding, mentorship, training, and project-based investment to promising game developers in India. By fostering local talent and creating culturally relevant content, Sony aims to capture diverse markets and drive sustainable growth.
### Conclusion
In conclusion, the evolution of global content and financial services highlights the importance of embracing diversity and local cultures. Whether through innovative gaming projects or mobile money solutions, companies that adapt to these changes are more likely to succeed in an increasingly interconnected world.
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This essay covers the key points discussed earlier regarding global content evolution, Sony's strategic initiatives, the rise of Turkish dramas, mobile money innovations in Africa, and the importance of respecting local cultures in business strategies.