【Research Report】Study on Local Pride and Attachement

Summary

• Nearly 80% of those in their 20s to 30s have a favorable view of their hometown. The presence of family and friends who stayed in the local area, along with cherished memories, are key elements of this "local affection."

• More than one in three individuals in their 20s to 30s living in the Tokyo metropolitan area express a desire to "return to their hometown or its vicinity someday."

• It has been revealed that individuals in their 20s to 30s with strong local affection also exhibit a high level of consciousness about contributing to their hometown.

• About half of those in their 20s to 30s with strong local affection have experience with Hometown tax donation. Over 60% are aware of the system's purpose, which is "giving back to their hometown."

The detailed report in Japanese is available.

◆Research target   ：
916 aged 20 to 39, originally from regions outside the Tokyo area (Tokyo, Kanagawa, Chiba, Saitama), currently living in the Tokyo area.
◆Research period  ： March 3-6. 2023
◆Research method： Internet research