Tourists

1. **Natural Beauty**: Hokkaido offers stunning landscapes throughout the four seasons, with particularly appealing winter snow scenes and lush greenery in summer. The region is rich in outdoor activities such as skiing, hiking, and hot springs.

2. **Food Culture**: Hokkaido is known as a food paradise, boasting fresh seafood, dairy products, and agricultural produce. Dishes like sushi, ramen, and Jingisukan (grilled mutton) are especially popular.

3. **Hot Springs**: There are many hot spring resorts in Hokkaido, allowing tourists to relax and experience the unique culture associated with onsen (hot springs).

4. **Improved Accessibility**: The increase in international airports and the availability of direct flights have made it easier for tourists to access Hokkaido from abroad.

5. **Events and Festivals**: Numerous events, such as the Sapporo Snow Festival, serve as attractions that draw in tourists.

6. **Diverse Activities**: Hokkaido offers a wide range of activities, including skiing, snowboarding, hiking, cycling, and food tours, making it appealing to a broad demographic of visitors.

These factors combined make Hokkaido an incredibly attractive destination for international tourists.