選挙ポスター掲示板を転用して稼ぐ手法は、あの「空白の一日」事件を思い出させた
タイトル写真は、２０２４年６月２７日に八王子市で撮影した、東京都知事選挙立候補者のポスター掲示板。顔写真が１０枚、氏名のみが１枚であった。立候補していない人のポスターは無い。
過去最多の５６人が立候補している東京都知事選（７月７日投票）で、思わぬ事態が発生しています。候補者と別人の写真を使ったり、ほぼ全裸の女性の写真を使ったりする例がたくさん出たためです。SNSには「選挙目的とは思えない」「珍獣博覧会だ」といった声が相次ぎ、都選管には苦情が殺到しました。
選挙管理委員会は打つ手がない。
公職選挙法は第１６章「罰則」（第２２１条〜第２５５条）で、立候補や選挙運動に関するさまざまな違反や量刑を定めています。ただし、今回のように売名やビジネスが目的と思われるポスターを規制する条項はありません。
したがって、今回の東京都知事選でも、選管にはポスターの内容に注文を付けたり、掲示の取り下げを陣営に要請したりすることはできませんでした。
また、松本総務大臣は「公職選挙法では、候補者のポスターを掲示する権利を売買するものとはされていないと考えている。」というが、彼の意見には効力はない。
最も物議を醸したのは政治団体「NHKから国民を守る党」（N党）のポスターです。関係団体も含め24人が立候補したN党は、ホームページなどで「あなたのオリジナルポスター24枚を貼ってみませんか」と告知。一定の金額（告示日以降は2万5000円以上）をN党に寄付した人には都知事選の掲示板（1カ所につき最大24枚）にポスターを貼る権利を与えるとして寄付を募っていました。
掲示板の中央部を取り囲む25番から48番の24区画がN党側のスペースですから、同じデザインのポスターを24枚貼り出したことで、まさに公営掲示板をジャックしたかたちになったのです。
「NHKから国民を守る党」の選挙公報も型破りだし、日経新聞に載せた選挙広告には、党首の写真や主張はあるが、立候補者の写真もコメントもない。しかも立候補者の氏名を変えた広告を４つ横に並べている。
日経新聞社の人たちや読者が気の毒に思える。
使える媒体は何でも自分の主張の宣伝に使うという、徹底ぶりがすごい。
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もう今から５０年近く前だが、野球協約の規定による拘束がない、特定の一日に目をつけて、プロ野球の球団がある投手と選手契約を結んだ事件が起きた。当時、これは「空白の一日」と呼ばれた。詳細は、Wikipediaの「江川事件」に詳しい。
これは、プロ野球ファンだけでなく大勢の人の関心を引いた。
私もその当時の記憶があるが、なんでプロ野球選手の契約に政治家が関与するのか、と思ったものだ。
しかし今振り返ると、よくそんな手を思いついたものだ、と感心する。
抜け道を探す人はいつの時代にもいるのだ。
The method of making money by repurposing election poster boards reminded me of the "blank day" incident.
The title photo was taken in Hachioji on June 27, 2024, of a poster board for candidates running in the Tokyo gubernatorial election. There were ten photos of faces and only one name. There were no posters of people who were not running.
An unexpected incident has occurred in the Tokyo gubernatorial election (voting on July 7th), in which a record 56 candidates are running. This is because there have been many cases of candidates using photos of other people, or photos of nearly naked women. On social media, there have been a series of comments such as "I can't believe this is for the purpose of an election" and "It's a strange animal exhibition," and the Tokyo Metropolitan Election Commission has been inundated with complaints.
The Election Commission is at a loss as to what to do.
The Public Offices Election Act, Chapter 16 "Penalties" (Articles 221-255), stipulates various violations and penalties related to running for office and election campaigning. However, there are no provisions regulating posters that appear to be for the purpose of self-promotion or business, as in this case. Therefore, in the recent Tokyo gubernatorial election, the election commission was not able to make any requests regarding the content of the posters or to request the campaigns to remove them.
In addition, Minister of Internal Affairs and Communications Matsumoto said, "I believe that the Public Offices Election Act does not provide that the right to display a candidate's posters can be bought and sold," but his opinion is invalid.
The most controversial poster was that of the political group "Party to Protect the People from NHK" (N Party). The N Party, which has 24 candidates including those from related organizations, announced on its website that "Why not put up 24 of your own original posters?". People who donated a certain amount of money (25,000 yen or more after the announcement date) to the N Party would be given the right to put up posters on the Tokyo gubernatorial election bulletin board (up to 24 posters per location). The 24 spaces from 25 to 48 surrounding the center of the bulletin board were the N Party's space, so by putting up 24 posters of the same design, they had literally taken over the public bulletin board.
The election bulletin of the Party to Protect the People from NHK is also unconventional, and their election advert in the Nikkei newspaper includes a photo of the party leader and their claims, but no photos or comments of the candidates. Moreover, they have four ads with changed candidates' names lined up side by side. I feel sorry for the people at Nikkei and their readers.
It's amazing how thorough they are, using any available media to promote their claims.
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Nearly 50 years ago, a professional baseball team signed a player's contract with a pitcher on a specific day when there were no restrictions under the baseball agreement. At the time, this was called the "blank day" incident. For more details, see "Egawa Incident" on Wikipedia.
This attracted the attention of many people, not just professional baseball fans. I remember that time, and I wondered why a politician would be involved in the contract of professional baseball player. Looking back now, however, I am impressed that someone could come up with such a plan.
There are always people in every era who look for loopholes.
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