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Did Trump’s all-female town hall achieve anything?
The former president has been unpersuasive on abortion, child care and other issues that matter to women.
Did Trump’s all-female town hall achieve anything?
The former president has been unpersuasive on abortion, child care and other issues that matter to women.


By Heather Long

October 16, 2024
Former president Donald Trump is struggling with women. Polls consistently show that Vice President Kamala Harris is overwhelmingly winning with female voters (and even gaining ground among White women). On Wednesday, Trump made his biggest pitch yet to American women by appearing on a Fox News town hall in Georgia with an all-female audience. The crowd was overwhelmingly pro-Trump, but they did push him on everything from crime and the economy to IVF and child care.


Heather Long: This was an explicit attempt by Trump to win over female voters. Was there anything in this Fox News town hall that will do that?

Ruth Marcus: That’s the right question, Heather, and I just don’t see it. The women Trump needs to win over didn’t seem to be represented in the town hall. These were total Trump loyalists, and the people whose votes Trump is trying to win aren’t going to be persuaded by this kind of slavish devotion to Trump.

Megan McArdle: I think that’s correct, Ruth, but I’m not sure the issue is representation so much as the fact that swing voters probably aren’t going to watch the town hall. The kinds of people who are glued to the news at 11 a.m. aren’t undecided.


Heather: It was a very friendly crowd to Trump for sure. Lots of the women who asked questions thanked him and praised him, and one even said the women in that room would be considered “domestic terrorists” by the Biden administration, which was a weird comment.

Ruth: For the most part, people are going to experience this town hall through the clips that are delivered to them on TV or social media. And is the Trump-questioning crowd really going to be won over by his calling Nancy Pelosi part of “the enemy within”? I don’t think so.

Megan: I think it’s going to depend on what news they are watching, if any. Mainstream outlets will choose clips that make him look bad; Fox News et al. will choose clips that make him look good.

Ruth: Megan, what were the clips that you thought made him look good?

Megan: His responses to questions on crime, sanctuary cities, IVF. Those are eye-rollers in Washington, but people really, really don’t like crime or cities that announce they’re not going to enforce federal immigration laws.

Heather: Abortion didn’t come up until 50 minutes into this hour-long town hall. Do you think Trump handled that question well?

Ruth: Well, look, in my view, Trump never answers the abortion question well because he has this mythical universe in which somehow there was broad popular demand to turn this issue over to states. There wasn’t then and there isn’t now, so his position is both unpopular and incoherent.
Heather: One of the big moments from this town hall was when Trump said, “I’m the father of IVF.” He was trying to reiterate his support for IVF, despite his party’s abortion stance. What was your reaction to that?

Megan: Smart politics, and I think the pro-lifers will let him get away with it because they’re on the back foot.

Heather: I agree — while the “I’m the father of IVF” quote was bizarre, his answer was a powerful moment. I also think he did a better job than usual on the economy. He didn’t mention tariffs until the end. He really hit hard on energy, claiming he would lower people’s energy bills by 50 percent. That’s not going to happen, but it will resonate.
Ruth: This might be one of those situations where I simply can’t take anything he says seriously. If I were an undecided, suburban voter, I would think: “Stop patronizing me. How stupid do you think I am?” But again, I may simply have lost perspective here.
Megan: I think we are hamstrung in our analysis by the fact that we find him repellent and unserious. The race is 50-50, which means a lot of people don’t feel that way — or at least don’t find him more repellent and unserious than Harris. It doesn’t help that Harris’s strategy of not offending any voters has left her drawing less of a contrast with him than she might otherwise.


Ruth: I acknowledge your point. But take his answer to the question about transgender athletes competing in women’s sports: When he simply asserts that “the president bans it,” is that really convincing to anybody? That’s not the way Washington or lawmaking works.
Megan: Ruth, I think you might be overestimating how much people understand about which issues are state and which are federal.
Ruth: Pleading guilty on that, too.
Heather: I listened to a bit of Fox News just after the town hall. What’s interesting is that the Fox hosts immediately jumped on a part of the hour we haven’t even talked about: safety and crime. They highlighted a mom who said something to the effect of “everybody should be able to go for a run without fear.” Almost half this town hall was about safety and immigration, which is notable.


Megan: I am consistently surprised by just how strongly people feel about immigration. It’s their top noneconomic issue, and 28 percent of the country says it’s our most important problem.
Heather: There was an interesting moment in this town hall where a woman who legally immigrated tried to ask a question about legal immigration. Trump did make it a point to say something along the lines of “we need the best people.” But then he quickly reverted to his often untrue talking points casting immigrants as criminals.
Megan: I think public views on immigration are somewhat incoherent; they are sympathetic to individual migrants but also want much less immigration. Trump embodies that incoherence.

Heather: One other moment stood out to me: the single mom who asked about child care. Trump has now been asked three key times about child care: first at the infamous CNN debate with Biden, second at his appearance at the Economic Club of New York and now in Wednesday’s town hall. All three times he gave a non-answer. Today he tried to say he would do more of a child tax credit, but he didn’t even talk about child care. I would love to know that woman’s reaction to what he said. It was very unconvincing.

Ruth: “Ivanka, Ivanka, Ivanka.”
Heather: Right. He kept trying to say Ivanka cares about these issues. But he then talked about her work on the child tax credit — not even the same thing as child care!

Ruth: I want to go back to Megan’s point that Harris isn’t drawing enough of a contrast with Trump. It seems to me Harris has been doing just that, along with Tim Walz, by highlighting Trump’s bizarre behavior and his extremist language about “the enemy within.” I don’t think Trump helped himself at Wednesday’s town hall by doubling down on that language and asserting, “I wasn’t unhinged.” I think those remarks do alarm some voters on the precipice and are not helpful to his cause.

Megan: Ruth, I think Trump’s behavior is a huge issue for people who aren’t voting for him, and if I’m honest, I think they enjoy talking about it a lot, because people enjoy trash-talking their political opponents. But I think this issue does nothing to move undecided voters. And, look, I’m a single-issue voter on “Did you try to steal an election?” But my willingness to vote for a candidate whose policies I hate because of Trump’s character is obviously quite rare.

Ruth: I disagree. I think some people — not enough — get rattled when they hear how unhinged he is.

Megan: I think some people do. How many of them are considering voting for Trump? The swing voters I know — very few — just aren’t focused on whether Trump is a bad person. They’re focused on the economy and their concerns about liberal institutional overreach. I disagree with them, but shouting “He’s a bad person!!!” louder isn’t going to persuade them.

Heather: Exactly, Megan. And Trump did hit his key points in trying to appeal to those few undecideds. I do think Trump came across more … measured at this town hall. He mostly stayed focused on the issues being asked. I don’t know if that will really persuade the few women who are undecided. But he made it a point to say he favors IVF, and he pitched economy and safety hard. Overall, this is probably about as good as he could have done — for him.

Ruth: I do think that he did sound more measured, because he was in his comfort zone surrounded by acolytes. He also said some extreme things. This was a better get-out-the-vote message than it was a persuasion message.

Heather: I mostly focus on the economy, and while his economic proposals are widely panned (and likely to cause prices to rise), he did a good job repeatedly saying he would “get the prices down.” That’s what people want: prices down. Even though it would likely mean a recession for the economy.

Megan: Oh, I agree his policies are bad. But Harris is making a lot of dubious claims and promising a lot of never-never policies, too.

Ruth: Different planets of misleading, Megan.

Megan: We can agree on that, but that doesn’t mean undecided voters will.

Heather: Okay, final thoughts: What should Harris do to appeal to women beyond hammering home the danger of losing reproductive rights? We saw Trump’s attempts today. Can Harris do anything to win even more women to her camp?

Ruth: I’m not sure that’s her challenge. She has gleaned a lot of that field and might need to reap more of her votes elsewhere.

Megan: My opinion is that abortion isn’t going to be the issue that Democrats hoped it would be. Ironically, all the referendums that helped Democrats in 2022 have made women less charged-up about the issue because it’s settled in their states.

Heather: I agree, Megan. I wish Harris would tout her “care economy” agenda more, including paid family leave, child care and elder care. It’s a clear contrast with Trump. She also needs to talk about a lot of the good economic news coming out lately.

Megan: The problem with the care economy is that it’s expensive — and worse, people understand it’s expensive. I don’t think they necessarily believe Harris when she says she can pay for all of it with drug price savings and heavier taxes on billionaires. And they shouldn’t, because that’s a lie.

Heather: We’ll see how she does later today. It’s a big day for Fox News: Harris will be interviewed later by the network’s Bret Baier.