Day 23_MBA Journey_Marketing Strategy in LEGO

Chose Lego as one of the companies to choose for my marketing research as the following reasons.

① Company: Lego (https://www.lego.com/en-us/aboutus)
② What’s interesting about this company and their Marketing Strategy?
・The World’s Most valuable Toy brand - interesting to see how their Marketing makes them very profitable (https://www.cnbc.com/2018/04/27/lego-marketing-strategy-made-it-world-favorite-toy-brand.html)
・Consumer centered strategy - they are creating products based on customers’ voice, like using Lego Ideas to collect ideas and votes from customers to manufacture new product (https://ideas.lego.com)
・Online and Offline Marketing - they are investing a lot on digital marketing for customer engagement and promotion, but also at retail stores as well (https://notesmatic.com/2019/06/marketing-strategy-of-lego/)