「仕事、育児、家事。3人自分が欲しくないですか？」女性の電車中？＆『男はなぜ孤独死するのか』おじさん by大正製薬 #ジェンダー目線の広告観察

#ジェンダー目線の広告観察 、記憶に新しい大正製薬リポビタンの新作

「仕事、育児、家事。3人自分が欲しくないですか？」と言っていた女性が朝イチから男性ばかりの電車のなかで疲れ果ててる、ってコト？！

一方、おじさんはご自宅の一人用のベッドでぼっちで疲れてました。『男はなぜ孤独死するのか』のイメージ？？

#Ad observation from a gender perspective

”Work, childcare, and housework; don't you want all three in your life?"Is the woman who said so exhausted from being on an all-male train first thing in the morning?

（Taisho Pharmaceutical was criticized for an advertisement that made a young woman say "Work, childcare, and housework; don't you want all three in your life?”.The reason is that they are full of ハッシュタグ#gender bias and let women carry the load of work, housework, and childcare.）

In the other ad, the uncle was tired of being a loner in a single bed in his home. Is this an image from”Lonely at the Top: The High Cost of Men's Success ”（Thomas Joiner Ph.D.）