【Research Report】Study on Disaster Relief Donations by Generation: 2023 Edition

Summary

• Among those who have experienced donating during disasters, the highest percentage is in their 20s, at about 60%, followed by those in their 50s, at roughly half.

• Regarding donation methods, the experience of donating through street fundraising activities tends to increase with age.

• The age group with the highest percentage of people who have donated multiple times is in their 60s, at 83.2%, followed by those in their 30s at 81.8%.

• Regardless of age group, the year with the highest number of donations made is typically 2011, the year of the Great East Japan Earthquake.

• People in their 20s show a more noticeable tendency to be motivated to donate due to their connection with the region, such as through travel and hometown tax payments, compared to other age groups.

• The most favorable opinions regarding disaster support through hometown tax payments were found in the 20s age group.

• When asked about the reasons for making disaster support donations through hometown tax payments, the most common response among those in their 20s, 30s, 50s, and 60s was "because I can support without going to the disaster-stricken area," while among those in their 40s, it was "because I can choose the municipality I want to support."

• The age group most interested in knowing about the recovery status of the municipalities they donated to through hometown tax payments is those in their 30s.

The detailed report in Japanese is available.

◆Research target   ：1,034 aged 20 to 60 living in Japan.
◆Research period  ： January 20-24. 2023
◆Research method： Internet research