【Research Report】Study on Experiential Travel and Hometown Tax

Summary

• About 59.0% express interest in "wide-area tourism," which involves traveling while moving between two or more cities.

• Approximately 58% find experiential travel attractive. Popular themes include "food," "industrial experiences," and "historical experiences."

• 74.6% support the idea of local governments collaborating across broader regions for tourism purposes.

• Regarding post-donation gifts for hometown tax, the recognition of experiential items(such as travel coupons) is about 57% and 82.6% for those who have donated hometown tax.

• About 33.2% have received experiential gifts through hometown tax donation. About 44.1% express interest even if they haven't received such gifts.

The detailed report in Japanese is available.

◆Research target   ：1,010 aged 20 over living in Japan.
◆Research period  ： April 20-25. 2023
◆Research method： Internet research