SOFIA
æè¿ã®èšäº
ã€ã³ã¹ã¿é客ã§çšŒãã«ã¯ïŒ
Instagramãã©ã³ãã£ã³ã°ã極ãããïŒ SNSã§ã®æåãžã®ç¬¬äžæ©ðªðŸ Instagramã䜿ã£ãŠå€ãã®äººã«åœ±é¿ãäžãããããããªæããæã€äººãå¢ããŠããŸãã ç§ãInstagramãé§äœ¿ããŠèªåã®å€¢ãå¶ããããã«ãæ¥ã åŠã³ãæ·±ããããŒãã«ãã®ç¥èããŸãšããŠããŸãã ãã®èšäºã§ã¯ãInstagramãä»ã®SNSãšæ¯ã¹ãŠãªãéèŠãªã®ãããããŠå¹æçãªãã©ã³ãã£ã³ã°ã®æ¹æ³ã«ã€ããŠãåå¿è ã«ããããããã解説ããŸãâš âŸïžãã®noteãèªããšã»ã»ã» â æ§ã ãªSNSã®äžã§
â¡æªçšå³çŠâ¡ åå¿è ã§ãURUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§çšŒããèªåã«ãªããã¯ããã¯
æ¬æ¥ã¯ãæªçšå³çŠã®å 容ãã·ã§ã¢ããŸãâ¡ SNSããŒã±ãã£ã³ã°ã«ãããå¿çå¹æã®æŽ»çšã¯ã çŸä»£ã®ããžã¿ã«ããŒã±ãã£ã³ã°ã«ãããŠéèŠãªèŠçŽ 㧠ãã ãã©ãã¯ãŒã®å¢å ããšã³ã²ãŒãžã¡ã³ãã®åäžãç®æãããã«ã¯ããŠãŒã¶ãŒã®å¿çãç確ã«ç解ãã ãããå ã«ããæŠç¥ãç«ãŠãããšãäžå¯æ¬ ãªã®ã§ãïŒ SNSããŒã±ãã£ã³ã°ã«å¿çšã§ããæ§ã ãªå¿çå¹æãšãã®æŽ»çšæ³ã«ã€ããŠã·ã§ã¢ããŸãâš ãããã®ã¹ãã«ã身ã«ä»ããããšã§ããã©ãã¯ãŒãå¹æçã«ç®¡çããããžãã¹ã«ãããŠã倧ããªææãæããããšãã§ã
URUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§åŠã¶ãåå ¥åãžã®é(SNSããŒã±ãã£ã³ã°3)
ãåŸ ããããŸããïŒ ç¶ç·šãã·ã§ã¢ããŠãããããšæããŸãïŒ ä»åãæçµè©±ã«ãªããšæããŸãïŒïŒ ãã³ã°ã¹ããŒãªãŒãªã®ã§æ¯éã ä»ã®åã®ããã°ãé¡ã£ãŠèŠãŠãã ãããïŒ æ¬æ¥ã®ã¡ã€ã³ã¯ ã¡ã³ã·ã§ã³ãèªç¶ã«åŒãåºãSNSããŒã±ãã£ã³ã°æŠç¥ã§ãã âŸïžãã®noteãèªããšã»ã»ã»ã»ã»ã» â¶å£ã³ãã®éèŠæ§ãããã â·å£ã³ããèªç¶çºçããä»çµã¿ãããã âžSNSããŒã±ãã£ã³ã°ã«ã€ããŠãç解ã§ãã âŸïžèªå·±çŽ¹ä» Sofia(ãœãã£ã¢)æ¯ãæ¥æ¬äººïŒé森çïŒ ç¶ãã¢ããªã«ïŒã³ã³ãŽæ°äž»å ±ååœïŒ
URUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§åŠã¶ãåçåãžã®é(SNSããŒã±ãã£ã³ã°2)
çºèŠã®æ代ã«ä¹ããïŒ SNSããŒã±ãã£ã³ã°ãã¬ãŒã ã¯ãŒã¯ç¶ç·šïŒ ãDRESSã解説ãããŠãããŸãïŒ âŸïžèªå·±çŽ¹ä» SofiaïŒæ¯ãæ¥æ¬äººïŒé森çïŒ ç¶ãã¢ããªã«ïŒã³ã³ãŽæ°äž»å ±ååœïŒã®ããŒãã äžåŠãã倧åŠã®ïŒïŒå¹Žéãéžäžç«¶æã«å±ã¿ã é¢æ±å€§äŒïŒäœã®æ瞟ãçŽãå šåœå€§äŒãžãåºå Žããã 倧åŠæ代ã®ã€ã®ãªã¹ãžçåŠãã¢ã€ãã³ãã£ãã£ã®å€§åãã«æ°ã¥ãã 倧åŠåæ¥ã¯æäœè²æœèšã«å°±è·ããããã幌ãé ããã®ã¢ãã«æ¥ãžã®å€¢è«Šããããéè·ãçŸåšã¯ã³ã³ãã¹ããŠã©ãŒãã³ã°è¬åž«ããããŠã¢ãã«ãšããŠæŽã«
URUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§åŠã¶ãåçåãžã®é(SNSããŒã±ãã£ã³ã°)
SNSããŒã±ãã£ã³ã°ã®æåã®éµ UGCãšULSSASæŠç¥ã§ã客æ§ãåŒã³èŸŒã絶察çãªãã€ã³ããã·ã§ã¢ããŠãããŸãïŒ ãããã話ãã話ã¯ð£ïž SNSé客ã«ãããŠçµ¶å¯Ÿã«ç¥ããªããè¡ããªã 話ããªã®ã§ãå¿ããªãã§ãã ããâ ïž âŸïžãã®noteãèªããšã»ã»ã» â¶3ã€ãã¬ãŒã ã¯ãŒã¯ã®ç解 â·ã©ã®ã¯ãŒã¯ã«åœãŠã¯ããã°ããã®ãããã âžSNSããŒã±ã¿ãŒãšããŠè»¢è·ã§ããã¬ãã«ã®ã¹ãã«ãç¿åŸã§ãã âŸïžèªå·±çŽ¹ä» SofiaïŒæ¯ãæ¥æ¬äººïŒé森çïŒ ç¶ãã¢ããªã«ïŒã³ã³ãŽæ°äž»å ±ååœïŒã®ããŒãã
ãURUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã掻çšæ³ïŒã€ã³ã¹ã¿éçšã§æåããããã®ç§èš£
SNSãã©ã³ãã£ã³ã°ã«ãããã¹ãã©ã°ã©ãŒã¢ãã«ã®åŒ·ã¿ãšæŠç¥ãåŒãç¶ãã·ã§ã¢ããããšæããŸãâºïž SNSã掻çšãããã©ã³ãã£ã³ã°ã¯ã ä»ãé客ãããžãã¹æåã«ãããŠäžå¯æ¬ ãªèŠçŽ ãšãªã£ãŠããŸãâš ãã®äžã§ãã©ã®ãããªã€ã¡ãŒãžãæã£ãŠããããã¯ã ãã©ãã¯ãŒã顧客ãšã®é¢ä¿ãæ·±ããããã®éèŠãªãã€ã³ãã§ãã ãŸãã¯ããããªãã®åé¡ã解決ã§ãã人ããšãã ã€ã¡ãŒãžãæã£ãŠãããããšãåºæ¬ã§ãã ãã®äžã§ãããã« âŠïžãæ§ããååšãã«ãªãã®ãã âŠïžã芪è¿æã®ããååšãã«ãªãã®ã
ãURUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã掻çšè¡ïŒåçåãå éããããã©ã³ãã£ã³ã°
SNSã«ããããã©ã³ãã£ã³ã°ã®éèŠæ§ãšæ§ç¯æ¹æ³ SNSã§ã®æåã«ã¯ããã©ã³ãã£ã³ã°ããäžå¯æ¬ ã§ãã ãã©ã³ãã£ã³ã°ã¯ãåãªãèªç¥åºŠåäžã«çãŸããã èªåã®äŸ¡å€ãä¿¡é Œãé«ããè³ç£ãç¯ãæ段ã§ãã ç¹ã«InstagramãTwitterãªã©ã競äºãæ¿ãããã©ãããã©ãŒã ã§ã¯ããã©ã³ãã£ã³ã°ã®åãçŽæ¥çã«åçã圱é¿åã«ç¹ãããŸãã ããããæ£ããæ¹æ³ãç解ããã°ã誰ã§ã匷åãªãã©ã³ãã£ã³ã°ãæ§ç¯ã§ããèªç¶ãšãã©ãã¯ãŒãæ¡ä»¶ãå¢ããŠãããŸãâš ãŸãããã©ã³ãã£ã³ã°ã®æ¬è³ªãç解
çµå¶è ãéžã¶ãURUãªã³ã©ã€ã³ã¹ã¯ãŒã«ãã§æ©ã¿ãæ·±æã
æ¬æ¥ã®ããŒãã¯é¡§å®¢ã®æ©ã¿ãæ·±æãããããšã§ãïŒ SNSã§ã¯ãã©ãã¯ãŒç²åŸããšã³ã²ãŒãžã¡ã³ããé«ããããã«ãçžæãæ±ããŠããæ å ±ãã€ãŸã䟡å€ãçºä¿¡ããããšããšãŠãéèŠã§ãâš ãã©ãã¯ãŒãšãºã¬ããªãæ§ã« æ©ã¿ãããŒãºãæ·±æãããæ¹æ³ãåŠãã ã®ã§ã·ã§ã¢ããŠãããŸãã âŸïžãã®noteãèªããšã»ã»ã» â¶ãã©ãã¯ãŒã®æ©ã¿ã解決ã§ããããã«ãªã â·ã©ããªçºä¿¡ãããã¹ããåããããã«ãªã âžäŒç»èšèšã¹ãã«ãç¶ç¶çã«èªç«ã§ããã³ã³ãã³ãã¹ãã«ã身ã«ã€ã âŸïžèªå·±çŽ¹ä» SofiaïŒæ¯ã
URUãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§åŠã¶ïŒå¹æçãªã€ã³ã¹ã¿éçšã®ç§èš£
ããã«ã¡ã¯ïŒSNSãåŠãã§ã ãœãã£ã¢ã§ãã ä»æ¥ãæ°ããåŠã³ããã£ãã®ã§ã·ã§ã¢ããŠãããŸãïŒ ååã ã»EXIT STRATEGYãåºå£æŠç¥ãã§ã¯ SNSã䜿ãç®ç ã»TARGETING STEPã§ã¯ 誰ã«çºä¿¡ããã®ïŒã©ããªçºä¿¡ãããã®ïŒ ãšããäºããŸãšããŸããïŒ SNSçºä¿¡ã«ãããŠã çžæãæ©ãã§ããäºã解決ããã®ãåã倧äºã§ãã åå決ãããã¿ãŒã²ããã«å¯Ÿã㊠èå³ãåŒãã³ã³ãã³ããäœã£ãŠããæ¹æ³ãæ¢ã£ãŠãããŸãããã âŸïžãã®noteãèªããšã»ã»ã» â¶æ å ±
SEOæåã®ç§èš£ãåŠã¶ãªããUR-Uãªã³ã©ã€ã³ã¹ã¯ãŒã«ãã
ããã«ã¡ã¯ïŒSNSã®åºç€ç¥èãåŠãã§ããœãã£ã¢ã§ãã ä»æ¥ãå匷ããå 容ããã®notoã«ãŸãšããããšæããŸãïŒ æ¬æ¥ã¯SEO察çã®è©±ãã§ãã åå¿è ã§ããããæ€çŽ¢ãšã³ãžã³æé©åã®åºç€ããäŒããããã§ãã ããã°ã§åçåãããæ¹ã ãåºã®HPãæ€çŽ¢ãšã³ãžã³äžäœã«ããããïŒ ãã©ãªããªãã¿ãŠããããªãããããšå°ã£ãŠãæ¹ã« ãšã£ãŠãåã£ãŠãéèŠãªè±ç¥èããäŒãããŸãã 誰ãã«ãšã£ãŠã¯è±ãããªããããã éèŠãªç¥èã ãšæãã®ã§ãæ¯éèªã¿é²ã¿ãŠãã ããâš âŸïžãã®noteãèªã
UR-Uãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§çšŒããããã«ãªãïŒïŒãã¿ãŒã²ãã£ã³ã°ã
ã¿ãŒã²ãã£ã³ã°ãšèããšã ãŸãåãã«æµ®ãã¶ã®ã¯ 誰ã«ã©ãå±ããïŒãšèããæ¹ã å€ãã®ã§ã¯ãªãã§ããããã 誰ã«ïŒåããŠæ å ±çºä¿¡ããïŒ ãšãæããŸãããã ç§ãæã£ãŠãŸãããã ä»ååŠãã§ãå°ãéãäºãåãããŸããã ã誰ããšèšãã®ã¯äººç©ã§ã¯ãããŸããã ãã®ã誰ãã¯äœãæããŠãããšèšããšã å¿çãšè¡åã§ãã ã¿ãŒã²ãã£ã³ã°â¶ïžèª°ã«ããã決ããïŒå¿çãšè¡å ãšèšãäºãçé ã«çœ®ããªããèªã¿é²ããŠãã ãããâš âŸïžãã®noteãèªããšã»ã»ã» â¶ã¿ãŒã²ãã£ã³ã°ã®æ¬è³ª
ãªã³ã©ã€ã³ãµãã³ã§åŠãã ããŒã±ãã£ã³ã°
ããã«ã¡ã¯ïŒSNSåŠç¿ã«æ¬æ°ã§åãçµãã§ãããœãã£ã¢ã§ããïŒ ã¿ãªãããSNSãéçšããã«ãããã ã»ã©ã®ãããªãŽãŒã«ãæãæãã§ãŸããïŒ ã»èª°ã«åãã£ãŠçºä¿¡ããŠãŸããïŒ ã»ããããSNSãéçšããŠããç®çã¯ãªãã§ããïŒ éçšçç±ãã ã»æ¥œããããã ã»ããããªäººã«èŠãŠæ¬²ããããã ãããã®ç®çã®æ¹ã«ã¯ãä»åã®èšäºå 容ã«åœãŠã¯ãŸããŸããã ã»åºèé客ããã ã»ãµãŒãã¹ãååã®ç¥å床ãäžããã ã»ãµãŒãã¹ãååãç¥èçã販売ããŠãããã ãªã©ã®æ©ã¿ãæ±ããŠããæ¹ã ã«åã
20äžä»¥äžã§å èš±ãåãããšèããŠã
30æ³æåãå èš±ãåãããšæ±ºå¿ ç§ã®äž¡èŠªã¯70æ³ãŸãããªããã ãããšãªã£ãæã«ã©ãããã....ãšæãã ããããå èš±åãããðïŒãšå¢ãã§ å ¥æ ¡ã æéã®èéãå¹ããã®ã®ã ä»äºãããèšç»çã«ã¹ã±ãžã¥ãŒã«ãç«ãŠãã®ã é£ããç§ã«ã¯ãªã³ã©ã€ã³ã§åŠç§ãå®çµããã®ã¯ 奜éœåã§ããïŒ äœãããææ¥ãåããå Žæã éžã°ãåè¬ã§ããã®ã¯æé©ããã§ãã ç¥ããªãã£ãæç¿æã®ä»çµã¿ å®ãã§åŒãããŠå ¥æ ¡ããŠããŸã£ãããã ãããã®éãã«æ°ã¥ãã®ãé ãã£ãã§ãã ð°é転å 蚱蚌ååŸæ¹æ³ð°
UR-Rãªã³ã©ã€ã³ã¹ã¯ãŒã«ã§ã¹ãã«ã売ãäžããUPïŒïŒ
竹è±è²Žéšæ°ã代ãã€ãšãããªã³ã©ã€ã³ãµãã³ ããŠããŠã¢ãã«ãŠ é¢çœãåŠã³ãããããŸãšããŸããïŒ UR-UïŒãŠã¢ãŠãïŒãšã¯UR-UïŒãŠã¢ãŠãïŒã¯ã瀟äŒäººã®ããã®åŠæ ¡ã åœå æ倧èŠæš¡ã®ãªã³ã©ã€ã³ããžãã¹ã¹ã¯ãŒã«ã§ãã çåŸæ°ã¯ã12,000人以äžïŒè¬åž«ã¯20å以äžåšç±ã åç»ã³ã³ãã³ãã¯ã400以äžïŒåŠã¹ãã³ã³ãã³ãã æ¥ã æŽæ°äžã§ãïŒ ããã«ã¢ãŠããããã§ããç°å¢ãå å®ããŠãŸãã ãã¶ã€ã³ãããäžã§éèŠãªããšâ¶ïžã客æ§ã®è¡åãèãã DMãéã£ãŠã... ã¡ãŒã«ãããŠã.
ãç©ããããäœãäœãããã®3ã€ã®ãã€ã³ãã
ããã«ã¡ã¯ïŒæ¬æ¥ã¯ ãç©ããããäœãäœãããã®3ã€ã®ãã€ã³ãã ã«ã€ããŠãŸãšããŸããã ãã€ãšããã¯ãã äœéãæžããã ãã§ã¯ãªãã å¥åº·çãªäœãäœãããã®ããã»ã¹ã§ãã å¹æçã«ç©ããããã«ã¯ãæ£ããæ¹æ³ã§ äœãæŽããããšã倧åã§ãã ããã§ïŒ ä»åã¯ç©ããããäœãäœãããã® 3ã€ã®éèŠãªãã€ã³ãã玹ä»ããŸãððœ 1. ãã©ã³ã¹ã®åããé£äºãå¿ããã é£äºã¯ãã€ãšããã®åºæ¬ã§ãã ã«ããªãŒå¶éãããã ãã§ãªããæ é€ãã©ã³ã¹ã èããé£äºãå¿ãããŸãããã ç¹ã«ã
èªå·±çŽ¹ä» #åããŠã®note
ãæšæ¶ åããŸããŠã å森ããœãã£ã¢ã䜳 (ã€ã¡ãããããµããããã) ãšç³ããŸãã ã³ã³ãŽæ°äž»å ±ååœãšæ¥æ¬ã®ããŒãã§ãã è±èªã¯å°ãã ã...ãšèšãèŠãç®ã«åããŠããŸããã 仲è¯ãããŠé ããã°å¬ããã§ãâºïž ãããã£ãŒã« ã¢ãã«ãšããŠæŽ»åããŠããã«ã¿ã¯ã©ã ãŽã«ããã£ãã£ãããŠãããŸãã 趣å³ã¯ãã¡ãããŽã«ããšéç芳æŠã§ãð©· ã¢ãã«ãå¿ãåã¯æã¹ããŒãæœèšã§äºåãããŠããŸãããäœäžèªç±ãªãæ¥ã ã ã£ãã®ã§ããã ãã®ããŸãŸæ»ã¬ãŸã§ãã®ä»äºã§äžçãçµããã®ã..ã