International Appeal: Navy as the Key Color of the Global Stage [Men's EX]
This article is a full English translation of an interview with Niena Etsuko Hino, which was featured and supervised by her in the June 2017 issue of Men's EX.
International Appeal: Navy as the Key Color of the Global Stage
"Navy is the universal language of executives worldwide."
In Japan, navy is often associated with school uniforms, so many tend to shy away from wearing it as adults. However, a well-made navy suit crafted from quality materials projects a sharp, dignified, and dynamic presence, reinforcing a sense of vitality.
A simple ensemble of a navy suit with a white (or off-white) shirt and a tie in a shade either slightly darker or lighter than the suit brings the focus onto the person, rather than the clothing. For those in leadership roles who must communicate strength and confidence to a broad audience, navy—especially a solid navy suit—delivers far more impact than gray.
Prime Minister Justin Trudeau of Canada is a perfect example. His navy suits and ties convey the poise and strength of a young national leader, transforming his naturally gentle features from softness to a fresh, clean-cut sharpness that enhances his appeal. This is why navy suits are so frequently worn during meetings with foreign dignitaries. The sharper, more refined appearance compared to a gray suit is immediately noticeable.
For active business leaders, especially CEOs and executives of large corporations who engage on a global stage, it is essential to wear attire that reflects both cultural refinement and confidence—striking the right balance between standing out and blending in when standing alongside international peers. It is a statement of intent as well as respect for others.
It is essential to have a perfectly tailored navy suit that fits both the individual’s size and silhouette, along with a solid navy tie that complements the suit. A solid navy tie, particularly from a distance, serves a similar function to a black color tie. It is highly refined and imparts a sense of gravitas in any situation. Whether in moments of crisis or during an apology press conference, it is a universally respected business tool that ensures no discomfort for anyone and maintains professionalism on the global stage.
Niena-Etsuko Hino,
International Image Consultant
Based in New York, Etsuko Hino is a leading international image consultant, specializing in leadership and image strategy for executives of global companies, with a focus on Japan and the United States.
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