Niena Hino/日野 江都子（NY在住 ブランディングプロデューサー/戦略非言語研究家）
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最近の記事
The Global Standard for Female Executives – 5 Key Points to Establish Your Presence [Precious.jp]
An International Image Consultant Based in NY Shares Insight: The Global Standard for Female Executives – 5 Key Points to Establish Your Presence The essential factor for establishing a strong presence as a female executive is "appropria
Lady Gaga’s Admirable Presence at the Academy Awards [Forbes JAPAN]
Did you happen to notice the profoundly beautiful moment at the 94th Academy Awards held on March 27? Amidst the notable events of the night, such as Drive My Car winning Best International Feature Film and the controversial Will Smith inci
It's Not Just Sara Takanashi—Makeup Is a Tool for Self-Empowerment [Forbes JAPAN]
On February 5th, ski jumper Sara Takanashi competed in the women's individual normal hill event at the Beijing Winter Olympics, putting up a remarkable fight to finish in 4th place. However, alongside her performance came a wave of criticis
Why a CEO Should Never Cross Their Arms: The Ideal Executive Portrait for Corporate Branding [AdverTimes]
Take a moment and picture the CEO portrait on your company’s website. Is the CEO standing with their arms crossed? In fact, crossed arms in a corporate portrait are a major faux pas. It's one of the most common gestures that subtly communi
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記事
International Appeal: Navy as the Key Color of the Global Stage [Men's EX]
International Appeal: Navy as the Key Color of the Global Stage"Navy is the universal language of executives worldwide." In Japan, navy is often associated with school uniforms, so many tend to shy away from wearing it as adults. However,
Melinda Gates: A Decade of Unshakable "Self-Expression" [Forbes JAPAN]
On December 7, 2021, Forbes U.S. released its annual list of the "100 Most Powerful Women in the World." The top five women were: MacKenzie Scott (U.S. / Philanthropist) Kamala Harris (U.S. / Politician) Christine Lagarde (France / Poli
Why Many CES Speakers Are Opting for White Sneakers: A Style Shift Taking Over the Stage [Forbes JAPAN]
The 2022 Consumer Electronics Show (CES) recently concluded, marking the return of the in-person event after two years. What stood out this time was not only the array of innovative technologies but the shift in focus toward enhancing the c
A Global Career Standard! Are You Familiar with the Rules of "Business Earrings"? [Precious]
A Global Career Standard! Are You Familiar with the Rules of Business Earrings?In meetings or presentations with new business partners or at receptions where first impressions are crucial, the role of business accessories (such as ties or
Sankei Meriyasu’s 'EIJI': The T-shirt Aiming to Be the Best One of Your Life Takes on Global Challenges [AdverTimes]
As someone who has lived in New York for many years, consulting on branding for Japanese companies and their executives, I am often struck by both the potential and the challenges Japanese products face in their global expansion. Sankei Mer
Kamakura Shirts’ "Ultimate Samue": A Perfect Blend of Tradition and Modernity, Returning to Roots with Innovative Branding [AdverTimes]
What sets enduring brands apart is their unwavering respect for their origins—the place and principles where they began. These brands continually adapt to the present while keeping an eye on the future, all while maintaining a consistent pr
Elly’s Pastry: The Japanese-Inspired Fruit Sandwich Quietly Taking Over NYC: Smart Comfy NYC [Nikkei Cross Woman Terrace]
Is a Japanese fruit sandwich quietly becoming the latest food trend in New York City? After seeing a photo of a cream-filled strawberry sandwich featured in the renowned online food media outlet Eater, I couldn’t resist heading to the shop
A Brand's True Essence: The Promise It Keeps: Why ovgo Baker Earned Its B Corp Certification (Part 3) [AdverTimes]
In the first and second parts of this series, we explored the background behind ovgo Baker's pursuit of B Corp certification, the significance of the certification, and the detailed process involved in achieving it. Now, in this final insta
A Brand's True Essence: The Promise It Keeps: Why ovgo Baker Earned Its B Corp Certification (Part 2) [AdverTimes]
In the first part of this series, we explored the background behind ovgo Baker's pursuit of B Corp certification. In this middle segment, I'll delve into the significance of this certification and the challenges faced during the process. Th
A Brand's True Essence: The Promise It Keeps: Why ovgo Baker Earned Its B Corp Certification (Part 1) [AdverTimes]
There is a company called ovgo Baker that manufactures and sells vegan American cookies. They began their activities in 2019, formalized as a corporation in May 2020, and opened their first store in Nihonbashi Kodemmacho in 2021. Despite th
Simone Biles' Leadership: Redefining the Image of Athletes [Forbes JAPAN]
The Tokyo Olympics are coming to a close. While this year's Games have been challenging with no clear "norm," certain events have marked significant steps toward changing the culture of athletes. One such event was Simone Biles, the ace of
