McDonald's excels with higher prices and online orders, but traffic concerns linger.

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According to the on February 11, 2024

※ Image taken from Yomiuri Shimbun Online

McDonald's Holdings Japan's consolidated financial results for the fiscal year ending December 31, 2023 appear to have hit a record high.

The number of customers decreased, but the price per customer increased, which contributed to sales.

In addition to regular products, the company has developed many limited-time-only products and café menu items to attract consumers at all hours of the day.

The company introduces mobile ordering for takeout and home delivery, aligning with digitalization efforts and meeting customer demand efficiently.

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