Rural Anti-Capitalistic Ideology

There was an incident that made me think, 'Is earning money wrong?'
If there are people who would answer 'No' to this question, I would definitely like to hear their reasons.
After moving to the region of Yoshino in Nara and having more opportunities to have conversations with elderly people, I've come across sentiments against earning money and contempts for increasing profits through efficiency.

Even in Declining Industries...

Yoshino is a well-known forestry region in Japan, but like other areas, it faces a continuous decline in production, workforce, and revenue. However, there is a shortage of workforce, and they want young people to come.
So, I suggested, 'If you can earn enough anywhere, people will come, right?' It seemed to offend the person and he said 'It's not just about earning money.'
So, I brought up the comparison between the average household income of tuna fishermen in Oma and regular tuna fishermen. The former earns 70 million yen, while the latter earns 4 million yen. Those in Oma with strong brand recognition don't face the problem of a lack of successors. Despite this, he still seemed to dissent, with comments like, 'Those who earn don't distribute.'
It's extremely unfortunate that such thinking, mainly among the elderly, prevails even in a region with declining industry. Clearly, generational transition is essential. Of course, there's no alternative for taking action and achieving results through what one can do individually or with a group.