That other implausible global delivery maestro, the stork, has been slacking, so our global customer base has expanded by just 130m infants this year, down from 144m in 2012, bringing the total addressable market to just over 2bn under-15-year-olds. We thus made 2023 the “year of efficiency”, like Meta but jollier.
This provides a convenient way to put Donner, Blitzen and the rest of the herd out to pasture, while burnishing our esg credentials by dispelling complaints about animal cruelty.