Capex’s Current Position and Direction as of October 2024

1. Introduction

Capex supports our client companies’ digital marketing and sales activities through our dialogue systems, helping them to build deeper connections with their customers. By utilizing these systems, we create new touchpoints and enable efficient communication, which was previously unattainable with traditional digital marketing or individual-oriented sales efforts.

2. Business Expansion

Since 2022, we have offered B2B services with our “PickUp” solution, which supports digital marketing, and our “Character Platform,” which automates sales activities through AI. These dialogue systems maximize digital marketing results and enhance the efficiency of lead generation in sales activities. Leveraging our accumulated expertise in constructing effective dialogue strategies, we have achieved outstanding results and established partnerships with companies across various industries.

Looking ahead, we aim to generate unparalleled results in digital marketing and accelerate the adoption of AI in sales activities, promoting collaborative efforts between humans and AI.

In terms of international expansion, we entered the U.S. market in 2024, and we are now exploring further expansions into other Asian markets and Europe.

3. Key Products: PickUp and Character Platform

PickUp

PickUp is designed to enhance conversion rates on landing pages where users often leave. It targets users who leave the page, have low-interest levels, or fail to reach conversion due to unresolved questions or concerns. By engaging in dialogue, we help resolve potential customers’ doubts, boost engagement, and guide them toward conversion. Conversion rates vary from 6% to 50%, depending on the industry and product type, reflecting the positive experience we provide to prospective customers. PickUp also helps potential customers understand our client’s services and concepts, supporting their decision-making process.

Character Platform

The Character Platform allows us to create custom dialogue AI characters for companies that convey brand values and foster customer engagement. By bridging the psychological distance between the customer and the company, the Character Platform enhances familiarity with the brand and provides more intimate communication. This solution can bring potential needs to the surface, increase appointment rates, and maximize results through combined efforts with human sales teams.

Moving forward, we will continue to expand these services while addressing our clients’ digital marketing challenges and developing features and products that enhance our dialogue systems.

4. Organizational Expansion Efforts

To ensure more clients can benefit from our services, we are focused on building a scalable sales structure. Effective dialogue communication requires high-quality consulting and proposals for our clients, advanced and accelerated strategy planning, production, and analysis, and a robust operational framework to deliver our services swiftly and accurately. In terms of management, we are steadily advancing our governance system, internal controls, and rapid business operations. As we have been operating leanly thus far, our teams remain relatively small. As we continue to expand, each member will play a critical role in executing ideas and enhancing client value, making this phase particularly exciting for all involved.

5. Conclusion

Capex is committed to helping companies worldwide establish deeper connections with their customers through dialogue AI. We seek to expand our global client base and achieve continued growth. Our journey has only just begun, and we are eager to collaborate with innovative companies and individuals to create new value across the world with dialogue AI. If you share our mission and are interested in joining us, we encourage you to apply.