フルーツ大福の魅力をビジュアルで伝える記事制作を行いました【ネオンアカデミー最終課題】Creating an Article to Visually Convey the Appeal of Fruit Daifuku [Neon Academy Final Project]
I have been deepening my learning at NEON ACADEMY for about five months to become a creative director.
For this assignment, we were tasked with writing a PR article about 'food,' I chose to focus on the fruit daifuku from 'Kyogion Ninigi.' I planned, created visuals, provided overall direction, and wrote the article intending to overturn the traditional concept of Japanese sweets by presenting the 'fruit daifuku,' which uses whole fruits with colorful and pop visuals. I would be thrilled if this helps introduce the fruit daifuku from 'Kyogion Ninigi,' which is hugely popular in Japan, to an international audience as well.
⚠️*The following article was created as an assignment for "NEON ACADEMY" under the assumption that a company would be asked to plan and produce a campaign article recommending Fruit Daifuku. This article is unrelated to any organization, so please refrain from contacting the brand. Please note that we will not be running any SNS campaigns.
Let's eat fruit daifuku
Suppose you follow the official account and share this article. In that case, we are running a campaign in which 50 customers will receive a gift of their favorite fruit, daifuku, at the store.
Application period: June 19 - June 30, 2024.
Application conditions: Follow the Ninigi official IG account and share this article
Gift: The first 50 customers who follow the account, share the article, and come to the store will receive one seasonal fruit daifuku.
*Please note that numbers are limited.
Mochi is a type of Japanese confectionery, which refers to traditional Japanese sweets. Japanese confectionery dates back to the Jomon period, when it began with crushing nuts, removing the bitterness with water, and rolling them into balls.
Many types of Japanese confectionery, such as Kashiwamochi, Dango, Yokan, Dorayaki, and Nerikiri, are made using ingredients from various regions of Japan. Nerikiri often served with tea in Kyoto, represents the four seasons unique to Japan, where the seasons change clearly.
This time, we will introduce Fruit daifuku, a Japanese confectionery where fruit is directly placed inside mochi.
Fruit daifuku is a Japanese confectionery that combines fruit with Japanese ingredients such as red bean paste and mochi. It is said to have started with strawberry daifuku, and is a relatively recent creation that appeared in the 1980s.
Kyogion Fruit Daifuku
Kyogionnigi's Fruit, Daifuku, originated in Kyoto and is popular because they are made with seasonal fruits. Some products are available for a limited time only, using seasonal fruits, such as Dried Persimmon Fuku (December to March), Grape Fuku (September to November), and Apple Fuku (November to March).
The most popular of these is the King Strawberry Fuku, which can be purchased all year round. It is made with sweet and sour strawberries, white bean paste, and whipped cream.
"Gion Pocchiri" is available all year round, although the fruit changes with the season. "Pocchiri" is a precious and expensive item that has been passed down from generation to generation. It is a beautifully colored daifuku with a generous amount of fruit wrapped in rich whipped cream and strawberry paste.
There are stores all over Japan; you can even buy them at Haneda Airport. The expiration date is very short, about a few days, so try them immediately before you fly out. Click here for a list of stores.
Take this opportunity to enjoy a new mochi experience!
Editor's Note
When I lived abroad, someone said, "Japan is the country of sushi. It's somewhere in Asia."
I didn't mean to be critical of that, and no one said it to me in a critical way. Still, I was shocked to see how little people know about Japan for it, especially since it takes an interest in the country.
Japanese people's sensibility and spirituality regarding beauty may change with the times, but I feel like there is something that has been passed down, and I would like to be able to share that.
This time, it was a lot of fun to be able to share a product that incorporates this Japanese culture and mixes it with newness!
⚠️*The following article was created as an assignment for "NEON ACADEMY" under the assumption that a company would be asked to plan and produce a campaign article recommending Fruit Daifuku. This article is unrelated to any organization, so please refrain from contacting the brand. Please note that we will not be running any SNS campaigns.
[References]
Ninigi Co., Ltd.
https://ninigi.co.jp/
Ministry of Agriculture, Forestry and Fisheries
https://www.maff.go.jp/j/pr/aff/2002/spe2_01.html
Souzen
https://souzen.co.jp/wp/about/warabi/frtdaifuku/
Sweetsvillage
https://shop.sweetsvillage.com/blogs/knowledge/fruits-daifuku