If you want to spread awareness as soon as possible, you can use the free hand.

Hello everyone.

Sai&Co.WAKU Chare Lab's Sai&Co. It is.

Well, today we will talk about "If you want to spread your awareness as soon as possible, you can use the free hand".

But before that, please.

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Then let's get to the point.

Well, everyone.

As you may have already noticed, have you ever thought about how to make your recommendation widely known to others as soon as possible?

Aren't there many people?

Recently, I had the opportunity to think about various things to expand the awareness of my friend's shop, so I thought about it a little bit.

For example, using SNS to promote, spreading it little by little by word of mouth, and then hitting paid advertising, well, just thinking about it will come out a lot of things, right?

Therefore, the story I'm going to tell you today will be a really basic story, so it's okay for marketing professionals to skip.

And, after a little insurance, we will proceed with the conversation.

Well, among them, I don't recommend it, but I'll introduce one method that is kind to others that I think will be quite effective.

What kind of method is that? It is a method that uses the method of "free".

Well, the fastest and most effective advertisement is probably a paid advertisement, but if that's the case, the answer is too obvious and it's not interesting, so I introduced the second one.

Well, everyone.

Do you all use this "free" hand?

It's common, isn't it?

It's distributed for free, etc.

For example, I've seen various companies introduce and distribute their own products, such as tasting food, free samples, pocket tissues, etc., which are distributed at supermarkets and street corners, free for 1 month, free for the first time, etc. Isn't it?

It's exactly the same move.

When I thought about this "free" move again, after all, this is, "It's amazing!" That's what you thought.

Isn't the Nobel Prize winner the first person to think of this move?

Because it's free, isn't it?

Free, because you don't get paid at all.

It's a way to lose money at first.

Well, I'll get it back later.

But at first, I think it was a courageous way.

Again, at first, you will only lose money, so you will lose more and more products from your company, and as you go around, your money will decrease.

However, there are some unknown parts of when the effect will appear, and those who decided to do this must have been scared.

There must have been a lot of objections.

The opposing opinions, curses, denials, etc. from the people around you must have been amazing.

Somehow, I can easily imagine that area.

But you must have endured it, you must have endured the opposing opinions from the opponents.

I guess you lost your friends too.

But you must have believed that there will always be a fork in the road.

If you gain recognition, you will definitely return to the positive.

Now this, this method, has become commonplace.

It seems that when SoftBank was still unknown, Masayoshi Son also distributed modems on the street.

So this can be said to be the law of success that leads to success with a high probability, right?

However, the disadvantage is that it is a way to end there when the money runs out, so it is a little scary, but there is no challenge without taking risks.

So it's a free method, I can freely distribute my own things, so it's not "please buy it", so I think people who recommend it will be recommended with a fairly low hurdle.

However, there are some people who do not easily believe in the word free, so it may not be easy, but I also think that people in that group can dare to throw it away.

You don't have to forcefully give it to people who don't want it for free, do you?

Even if you force it, it will only be thrown away, and those who receive it will become garbage.

So, if you distribute it mainly to people who are happy, I think the recognition will advance with considerable momentum.

After all, there are many people who are weak to the word free.

Moreover, Japan is in the midst of stagflation right now, and there will be a lot of people jumping on it.

So today I talked about how to expand awareness using "free".

I've talked about the advantages and disadvantages, each of which is simple, so why don't you check that area carefully and try to spread awareness that suits you?

Well, how was it?

Today's story.

In this way, every day, I occasionally use psychology, brain science, personality analysis, etc. to make it easy to understand and blog.

So if you are interested in today's blog, please take a look at this other blog as well.

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