Paul Guyon presents The Lead Machine Growth Show. Interview with telesales expert Richard Blank.
Richard Blank shows you how to master your message by leveraging strategic communication and soft skills to enhance your customer support and retain clients.
Richard Blank delivers a masterclass on the often-overlooked soft skills that can significantly impact your business. Learn how strategic communication and diplomacy can enhance your sales calls, retain clients, and ultimately drive business growth. Discover actionable techniques that will help you thrive in today’s competitive market.
Tune in now and get Richard's thoughts on:
How to craft sales scripts that foster genuine connections.
The importance of strategic rebuttals in steering challenging conversations.
Using tie-down questions as checkpoints to guide your sales calls.
The Lead Machine Growth Show with Paul Guyon introduces listeners to trailblazers like you, who inspire them to implement life-changing solutions and systems they can model to nurture their leads and get their offers seen by their ideal clients who will invest in them. The Lead Machine Growth Show reveals to you how to how to tackle your tech, master your message, and design your dream so that you can transform your vision into reality.
Dealing with Unwanted Telemarketing Calls
What I meant is not from a call center perspective, but from an entrepreneur's perspective who wants to avoid getting these calls that are not legit. I wouldn't know how to stop something like that. Maybe there are certain, I know that it says spam caller and it would give you certain levels. It's very difficult to see. A lot of people just don't pick up the phone for things they don't see, but they get around it. They'll go to certain countries or use certain things to block that phone number or their IP address. And I did mention my good friend, there are people that are willing to make those phone calls. Yeah. and take those chances. And there's no way to stop it. How can you stop it? I mean, it's just the one thing where instead of fighting against it, not accept it. but kind of sway with it so it doesn't affect you. That's why I would take the call and I would just hammer into them so much that they would literally, and I do know this, I call soon as they will not call you back. They'll realize they don't wanna pass around that number anymore. If you say F you, they'll pass that number around and you're like, yeah, this is the F you guy.
https://youtu.be/AIW-8PVqgS8
https://youtu.be/Ud6Jf5niZuQ
Richard Blank hired bassist Garry Gary Beers of INXS.
https://www.youtube.com/watch?v=ieGjN5H4xPQ
Paul Guyon, The Lead Machine Growth Show, Richard Blank, Costa Rica's Call Center, Outsourcing, Telemarketing Call Centre, BPO, Nearshore Contact Center, Sales, Entrepreneur, B2B, Business, Podcast, Gamification,Leadership, Marketing, CX, Guest, Money, B2C education, BPO trainer,call centre, contact centre, contact center,trend, trending
Chapters
Introduction to Mastering Customer Support Soft Skills- 00:00:00
Richard's Journey to Costa Rica - 00:01:19
The Role of Gamification in Training - 00:01:19
Influence of Training on Customer Support - 00:02:58
Importance of Ethics in Training - 00:03:33
Adjusting Communication for Different Campaigns - 00:04:38
Analyzing Effective Sales Techniques - 00:05:42
Soft Skills Beyond the Office - 00:06:41
Choosing Ideal Clients - 00:08:15
The Value of Saying No - 00:09:24
Paying It Forward in Business - 00:10:15
Navigating Business Growth - 00:10:47
The Role of Scripts in Sales - 00:11:58
Building Genuine Connections - 00:12:28
Due Diligence in Prospecting - 00:15:22
Creating Positive First Impressions - 00:16:17
Using Anchoring Techniques - 00:18:13
Building a Pipeline for Success - 00:19:05
Researching Prospective Clients - 00:19:38
Understanding Telemarketing Calls - 00:20:32
Researching Prospects - 00:23:10
Challenges in Cold Calling - 00:24:33
Managing Do Not Call Lists - 00:27:34
Checkpoints and Tie Down Questions - 00:31:10
Building Relationships Through Calls - 00:33:54
Final Advice for Entrepreneurs - 00:37:34
The Hero's Journey - 00:40:35
Closing Remarks - 00:41:43
Final Thoughts - 00:41:45
Quote
"The way you communicate can be the difference between a lost client and a loyal advocate." — Richard Blank
You have a powerful message for your audience and an irresistible offer that could change everything for them. But you're struggling with marketing and technology. You're struggling to implement. You’re stuck. You wonder. Where can I find help?
Enter Paul Guyon, the mastermind behind the Lead Machine.He joins trailblazers who share their insights, how they overcame marketing, tech uncertainty, obstacles, and the secrets to cultivating a positive mindset. They give expert guidance on implementing life-changing solutions and systems you can model to nurture your leads and get your offers seen by your ideal clients who will invest in themselves and you.Paul's mission is to help ordinary people produce extraordinary results. Get ready to transform your vision into reality!
Having your front-row seat to our conversations with entrepreneurs, coaches, and solopreneurs who have blazed the trail for you means getting proven answers.Stop struggling to figure it out – and go straight to the source.
“All too often, entrepreneurs, coaches, and solopreneurs who are otherwise ready with a powerful message and an irresistible offer struggle with three things – technology, marketing, and mindset. Others have overcome these obstacles. In the spirit of Abundance, these trailblazers are eager to help you transform your vision into reality. My mission is to help you produce extraordinary results. Let’s start this important conversation now.”
Paul D. Guyon
Host, The Lead Machine Growth Show
Mastermind Behind the Lead Machine
Entrepreneurs, coaches, and solopreneurs get held up by technology.They don’t know how-to put-up landing pages or build tech stacks.They’re not sure what to write in their marketing materials and e-mail sequences.They don’t have a clear answer on how to plan things out.But they’re interested in growing their business.They’ve got some clients and had some success, but they know they kind of hit a plateau because these questions remain unanswered. What is it? How do they do it?
The Lead Machine Growth Show gives you expert guidance on implementing life-changing solutions and systems you can model to nurture your leads and get your offers seen by your ideal clients who will invest in themselves and you!
Why You Should Listen
What We Are Doing Now
Your Host, Paul Guyon
You have a powerful message for your audience and an irresistible offer that could change everything for them.
But you’re struggling to implement marketing and technology.
You’re stuck.
You wonder, where can you find help and get the clear answers you need to succeed?
Paul Guyon teaches authors, small business owners, coaches, and entrepreneurs to grow their businesses.
Business Growth Coach with over 40 years of experience in the technology and marketing industry. Proven track record of success in helping businesses grow and profit by implementing smart tech and marketing solutions.
As a CIO at DSI, Guyon led teams of developers and analysts in developing and implementing innovative technology platforms that helped his company grow from $1M to $50M+ in revenue. As the technology leader at Maxwell Medals & Awards, he plays a key role in the development and execution of the company’s technology, operations, and marketing strategies, which resulted in a significant increase in operational efficiency, growth, and sales.
As a business growth coach, Guyon teaches entrepreneurs, coaches, and small business owners how to use technology and marketing to grow their businesses. I help my clients develop and implement strategies tailored to their specific needs and goals.
Guyon is a strong believer in the power of faith and its ability to help us achieve our goals. He is a proud father and husband, drummer, singer, and volunteer at his church. He is grateful for the countless blessings in his life and is committed to using his skills, experience, and faith in God to help others grow and prosper.
His approach enables ordinary people to produce extraordinary results by implementing innovative marketing and technology, keeping their faith and core values at the center of their growth and lives.
As CIO, he and his team grew a small logistics management company from $1M to $50M+ serving pharmaceutical giants Pfizer, Merck, and Eli Lilly, as well as major airlines, Delta, American, and United Airlines.
As founder and creator of The Lead Machine Marketing Group, Paul helps you bridge the gap between your desire to get leads online and grow your business and implementing a solution by overcoming the challenges often presented to those who struggle with the planning and technology required to make it happen.
Now, as host of the Lead Machine Growth Show, he introduces you to trailblazers who inspire you to implement life-changing solutions and systems you can model to nurture your leads and get your offers seen by your ideal clients who will invest in themselves and you.
Paul Guyon makes his home in Kingsley, Michigan (a small slice of Paradise) and enjoys an active, healthy lifestyle with his wife and their family of seven.
He loves business, music, drumming, community service, family, and faith in God.
Paul says, “Any day I get to spend with family is a good day!”
Richard’s journey in the call center space is filled with twists and turns. When he was 27 years old, he relocated to Costa Rica to train employees for one of the larger call centers in San Jose.
Mr. Richard Blank holds a bachelors degree in Communication and Spanish from the University of Arizona and a certificate of language proficiency from the University of Sevilla, Spain. A Keynote speaker for Philadelphia's Abington High School 68th National Honors Society induction ceremony. In addition, inducted into the 2023 Hall of Fame for Business. Giving back to Abington Senior High School is very important to Mr. Blank. As such, he endows a scholarship each year for students that plan on majoring in a world language at the university level.
Costa Rica’s Call Center (CCC) is a state of the art BPO telemarketing outsource company located in the capital city of San Jose, Costa Rica. Our main focus has been, and will always be to personally train each and every Central America call center agent so that we may offer the highest quality of outbound and inbound telemarketing solutions and bilingual customer service to small and medium sized international companies, entrepreneurs as well as fortune 500 companies.
We encourage you to visit one of our call centers on your next personal vacation or business trip to Central America’s paradise, Costa Rica. While you are here, we would recommend taking an extra day of your trip to visit breathtaking virgin beaches, play golf next to the ocean, try your luck at deep sea fishing, explore tropical jungles, climb volcanos or just relax in natural hot springs. Come and see for yourself why call center outsourcing in Costa Rica is a perfect solution for your growing company and a powerhouse in the BPO industry.
https://costaricascallcenter.com/en/outbound-bpo-campaigns/
#PaulGuyon #TheLeadMachineGrowthShow #RichardBlank #CostaRica #CallCenter #Outsourcing #Telemarketing #BPO #Sales #Entrepreneur #B2B #Business #Podcast #Gamification #CEO #trend #trending
Traverse City, Michigan, United States
August 14th 2023
Pursuing Passion with Dedication
I didn't have the grades or the maturity for those sort of studies, and I couldn't study finance. Languages is what gave me the Paul, I knew that it was going to work. Why? Because of the dedicated practice. If you go above and beyond, A, you love it, and B, you're really getting ready for it. It's like a boxer training. And the fact that I did more than just what my school expected of me, I knew I was going to win, watching movies, reading books, writing, going on dates, speaking Spanish
Rejecting Unethical Business Offers
It's a good question. I'm mostly working. I'm an outsourced. Yeah. So I work with companies in Canada and the United States, some local and a little bit in Europe. I reject more accounts than I accept. It's not like I don't want to grow, but I have to be realistic in regards to the client's expectations and the profile and skill sets of the candidates that I'm hiring. Plus, I'd like to reduce attrition and allow myself to sleep at night. And so it's very easy for me when I speak with individuals to see what sort of campaign they're doing. And between me and you and your audience, from time to time, I'll have somebody that's doing something that's gray area, could even be illegal. I'm not going to be their fall guy. Come on, Paul and I aren't suckers. I'll thank them. And I think your script is interesting and wish you well. As I say before, you can use this rhetoric and these mediums for good and to build business, but a lot of people give it a bad rap. And so hopefully I can chatter some misconceptions in regards to call centers and how people in our living making and receiving phone calls.
Mastering the Introductory Pitch
When people cloud their minds with too much, it's impossible to be in the now. I need individuals to know their checkpoints, know their stages, and if they can land the beginning, it reduces any sort of friction and gives more wiggle room. Now, when I get transferred to you, I will then, instead of doing a company namespike, let you know, hi, this is Paul. Paul, I got to let you know how great Catherine was. And then you say, who is this? Nice, I got you. You asked me about anchors. Did I lie, cheat or steal? No, I complimented the individual who gave me the pass to pitch because no one gets through to you.
The Hero's Journey in Career
The risks you will be taking is your own. But that's a hero's journey. Those are what the fables and the best stories around the campfire have been told of the individual that was so bold and brave that they decided to really drink life to the fullest. And then you hear of these stories of success. But it's really not about the money of success. Most people just want to leave their castle to slay a dragon. And hopefully my individual story that is unique, I went my own way, it's one of so many. And if I can show your audience that if you just persevere and you really keep picking yourself up, use every cliche that you need to motivate yourself to keep doing this.
Playing the Telemarketing Game
First is I'm not giving them any money today. So we all need to calm down and slow down. Secondly, this is my wheelhouse. How many times do you really get telemarketing calls? So I'll let Billy pitch me for five minutes. I'd love to hear him. And then I say, hey, Billy, you mind if I make a suggestion? Yeah. And then I rope-a-dope them. Real good. And at the end, they thank me. I will... Let them know times when they missed the beat. I will ask certain questions that they never followed up on. They'll glance over it. They'll hedge it and repeat it. But they won't ask a second or third question, which shows depth, interest, and anchoring, as we spoke earlier. I bet you at the end of the phone call, if I asked them to give me the meeting minutes, they couldn't even tell five of the answers that I gave or five of the extra things that I mentioned.