Supplementary Information

For THIS Clubhouse room in INNOVATION HILLS club.

1. What does Rexcel Do? Innovation-as-a-Service (IaaS)

・A Case Study HERE

2. The 2013 Article : still valid?

3. Customer's Needs vs Customer's Wants
「客の好むものを売るな。客のためになるものを売れ。」- K.M.

4. Customer as a User vs Consumer as a User
・Has helped us drive from inside customer.
・All projects led to MP or S-IN (except one)

5. Ultimately, be an advisor beyond an engineer (ex. Nikkei article)
・Personal interests can help go beyond. But what else?
・3 Rules for Work - A.E.
　１）Out of clutter find simplicity.
　２）From discord find harmony.
　３）In the middle of difficulty lies opportunity (video)
・A rare case (for me): not only S-IN but also a legacy (video) 
・More Videos 
　2020.03.20 HD video (Piano Rehearsal)
　2020.09.26 4K video (Official Season-Open)
　2020.09.26 4HD in 4K video (Trying to understand the Needs)
・IABM Article (2021.07) : understanding more consumers & users

Putting all together with our view of AI. 
・Localized Re-Innovation (I.H.) 

About myself
Ren Egawa（穎川 廉）
CEO | Rexcel Group, Rexcel Nippon Co., Ltd.
Council Member (APAC, Americas) | International Association of Broadcast & Media (IABM)
Board Member | Japan America Society of Greater Philadelphia (JASGP)
A technology and business leader for more than 30 years in video and IT industries, Ren owns notable video patents, served as an SoC designer at SRI International's Sarnoff Labs (Princeton/NJ), and chief technical strategist of CMG Global Software Strategy at STMicroelectronics (Geneva/CH), before founding Rexcel Group (Philadelphia/PA).

Contact me if you have any feedback on today's room:
judith@innovationhills.com
https://innovationhills.com/