Fully customized cosmetics can be produced in very small lots! POURSOIN, operator of the cosmetics platform [yfos], announces a series of new services.
yfos aims to go global as soon as possible. The company's vision is "to create a world where cosmetics can be made quickly and with high quality." To achieve this goal, the company is building a network of factories in Japan, Korea, Taiwan, Vietnam, and other parts of the world, and in the future aims to realize "cosmetics OEM" completed on the web.
The name "yfos" comes from the phrase "Your Factory One Stop" The name reflects the company's desire to make the world a place where anyone can easily produce cosmetics, whereas until now there have been various supply chain problems in the development of cosmetics. We announced the launch of our service at PRTIMES on September 13, 2021. We have been growing for 1 year and 2 months since then.
(1) Business Model
There are few companies in Japan that can handle small-lot OEM. The MOQ for cosmetics is said to be from 3000or 5000 bottles, and the initial entry cost is too high. We launched YFOS to solve such problems. We have an idea, but no funds. We can't stock something we don't know if we can sell from the start. At yfos, we have been actively working with university student entrepreneurs and other small-funded projects in 2022, because we can start with small lots, check the market response, and brush up on the idea.
This method is used not only for individuals but also for corporate clients. In fact, many companies have actually improved and improved from a minimal start. They are able to develop products in accordance with the voice of the market. This is called agile development. Agile development is a systems term that repeats the development process of "planning → design → implementation → testing" in small cycles of functional units, which is its greatest feature. It is easy to understand if you think of iPhone system updates, such as 14.2 14.4.
However, the actual launch of a cosmetics brand requires individual negotiations with a variety of companies, including R&D, raw material companies, OEM companies, packaging companies, container selection, design, website, e-commerce launch, brochure production, and logistics, as well as production management. In many cases, the brand launcher must gather all the information and bring it to the negotiation stage. The current state of the Japanese cosmetics industry is that this information is not easily gathered in one place. We are a one-stop accompaniment and solution to such a structure.
In addition, various other measures are necessary before a product is created and sold, such as product photography, studio arrangements, video production, and SNS marketing.
(2) Development of YFOS cloud (tentative) is in the final stages.
One of the reasons why it is essential to solve this problem is that the industry is still analog, for better or worse. yfos has been working on the development of a system to "DX the complexities of cosmetics development with a superior system". We are committed to maximizing the efficiency of our clients' workflow and increasing LTV. This system platform incorporates all aspects of cosmetics development.
With the launch of yfos cloud, we will change the structure and increase the efficiency and value of the traditional Japanese manufacturing industry. Please wait a little longer for the system launch. We will design the system so that it can be used by fabless manufacturers and planning and development companies in the same industry. We look forward to working with you.
(3) Strengthening the OEM network in the area of container and cosmetic box creativity so that start-up companies can also focus on packaging.
For cosmetics start-up brands, distinctive ingredient formulations, containers, and packaging are indispensable in differentiating themselves from competitors and establishing branding. However, it would be difficult to focus on all creative aspects with limited funds at hand. Especially when it comes to containers, the minimum lot size is often 3000~, and the current low cost is achieved by using simple molds that container companies have, making it difficult to show originality from the start.
In addition, one of the most serious problems is the delivery time problem of containers. This delivery time problem can result in the failure to sell what should be sold, a phenomenon that must be resolved.
YFOS solves this problem.
YFOS is now building a network of business partnerships with container factories to enable coloring and printing in small lots. If you are reading this article and have experienced OEM, you should know that
(1) Stylish containers are available from 3,000 pcs.
(2) Coloring starts from 3,000 bottles ~.
(3) If you want to make your own molds, 5 million yen ~.
(4) Vapor deposition printing is from 3,000
(5) Delivery time is 3.5 to 4.5 months
Have you ever been told "3.5 to 4.5 months for delivery"? Yes, we have.
You don't have to worry about it anymore. This is because we are starting a new service called "yfos container".
(4)[Revolution] We can purchase from 100 bottles, printing is available, delivery in as little as 2 weeks, molds are manufactured in as little as 12 days, and products are delivered within 20 days.
When you think of OEM for 100 pieces, do you think that the design has to be simple and the containers have to be chosen from a limited selection? No, that is the current situation.
Of course we cannot print on the containers for 100 bottles, and even if we could, the cost would be too high.
It is impossible to make a mold, and it would take a huge amount of money and time.
At yfos, we are going to change that.
We provide high quality containers from 100 pieces, and we print designs on them. For large-lot orders, we make the molds. We also solve the delivery time problem.
Delivery time for 10000 containers is 45 days.
Delivery time for 100 bottles is 14 days.
We change the "normal" way of doing things.
Ignoring creativity will greatly affect sales. If the container is delivered too late, it cannot be released. This also has a major impact on sales. We can solve all these problems at once. We will become such an OEM platform and expand globally with an eye on the world market. Of course, you can contact us just to inquire about containers. Please feel free to contact us.
5) We have launched a service that enables us to analyze and catch up with trends in cosmetics development, conduct sampling at the product development stage, and conduct reviews after the product is commercialized.
We have been operating a website called "yfos media" that provides beauty information for a long time, but we have decided to develop it as a separate service from yfos media.
Trends in the cosmetics market are quite fast. We have created our own community so that we can catch these trends as soon as possible.
This community consists of 2,000 men and women who have passed a rigorous screening process in terms of the content and creativity of their Instagram posts. They are all serious cosmetics and skincare lovers who usually send out information on SNS and review sites, so their creativity and review enthusiasm are quite high.
This service allows consumers to actually use the products during the sample development stage and take reviews. Many corporate manufacturers have decided on a concept, but don't know who to ask to evaluate the samples. They want to see if the product is really good or not from a third party's point of view. We can help you meet this need. We can meet these needs.
This is a diagram of the process leading up to purchasing behavior. Nowadays, in addition to buying products on the Internet, "word of mouth" and "reviews" are always checked during offline consumption. At that time, if the reviews are bad or there are not enough reviews, the customer may stop buying. This is where "gifting" comes in, something that even the major companies are now doing. Simply put, it is a kind of "monitoring".
If you are about to use a word-of-mouth service, please be careful. What you want to make sure is that the users participating in the service like cosmetics? Are they not just looking for points? In other words, is it not a "sweepstakes account"? In other words, is it a "sweepstakes account"?
In YFOS's affiliated services, we are completely analog in our recruiting, and the biggest feature is that we do not give points or Amazon gift certificates. Please contact us if you are interested.
There are many more services available, but please contact us for more details.