ð¬ Design Term ïŒãã¶ã€ããŒè±èªïŒããŒãã£ã³ã°ïŒè±èªãã¬ãŒãº â ããŒãã£ã³ã°ã§é²è¡åœ¹ããã
äžèšã§äŒè°ãšãã£ãŠãããŸããŸãªåœ¢ããããŸããä»ã§ã¯å€ãã®ããŒãã£ã³ã°ããªã³ã©ã€ã³ã§éå¬ãããããã«ãªããŸãããããã§ä»æ¥ã¯ããã¶ã€ããŒãäŒè°ã§é²è¡åœ¹ãä»»ããããšãã«äœ¿ãã䟿å©ãªè±èªãã¬ãŒãºãã玹ä»ããããšæããŸãã
1. ã¯ããã«
ãã¶ã€ããŒãšããŠæµ·å€ã§äŒæ¥ãçžæãšãããšãã¯ãã¡ããã瀟å ã§ããã³ãã³è±èªã§ã®ã§é²è¡åœ¹ãä»»ãããããšããããŸãããªã³ã©ã€ã³ã»ããŒãã£ã³ã°äžã«ã¯ã©ã€ã¢ã³ãã«ãã¶ã€ã³ãã¢ããŒã«ããæãã¹ã¯ãªãŒã³ã»ã·ã§ã¢ã§ã¹ã©ã€ããå ±æããããšã¯ãäŒè°ã®åå è ã飜ããããªãããã«ãç§ã¯å€§åã ãšæããŸãã
ãªã³ã©ã€ã³ã§ããŒãã£ã³ã°ã®é²è¡ãããå Žåã¯ãè³æãšåçš¿ããŸãèãæã«ããŸãèŠç·ã移ããªãããããªããŸãããŸããºãŒã ãªã®ã§ã®ãªã¢ãŒãã§ãã¬ãŒã³ãããå Žåã¯ãå šå¡ãèŠãã®ã§ã¯ãªãããŸããç¹å®ã®äººãéžã³ãç¬é¡ã§ã¢ã€ã³ã³ã¿ã¯ãããšããŸããããã«ããã倧å¢ã®åã«ç«ã£ãŠããæèãåãããç·åŒµæããªããªããèªä¿¡ãæã£ãŠé²è¡ãããããšãã§ããŸããããŒãã£ã³ã°ãé²ããŠããéäžã§ãæ°æã¡ãèœã¡çããŠãããããŸããå¥ã®äººãéžã³ãã¢ã€ã³ã³ã¿ã¯ãããšããŸãã
facilitate
ãã¡ã·ãªããŒãã»ä¿é²ãã
To help people deal with a process or reach an agreement or solution without getting directly involved in the process, discussion.
人ã ãããã»ã¹ãè°è«ã«çŽæ¥é¢äžããããšãªããããã»ã¹ã«å¯ŸåŠããããåæã解決çã«å°éãããããã®ãæ¯æŽããŸãã
2. äŒè°ãå§ãŸãåã®ã¹ã¢ãŒã«ã»ããŒã¯
äŒè°ãå§ããåã«ãåå è ãéãŸã£ãŠãªãæãªã©ã«ã¡ãã£ãšããéè«ããããšãé°å²æ°ãæž©ãŸããäŒè°ã®äžã§æèŠäº€æããããããªããŸããããåžäŒé²è¡ããç«å Žãªãããã®åŸã®é²è¡ã楜ã«ãªããšæããŸãã話é¡ãšããŠã¯ã倩æ°ããä»äºã®ããšãšãã£ãããŸããã©ã€ããŒãã«ç«ã¡å ¥ããªãç¯å²ã®ãã®ãéžã³ãŸãããã
Hi, everyone.
çããããã«ã¡ã¯ã
It is freezing today, isnât it?
ä»æ¥ã¯å·ããŸããã
How was your weekendïŒ
é±æ«ã¯ã©ãã§ãããïŒ
Itâs wonderful to see you again Mark and Amanda, and nice to meet you, Michael.
ããŒã¯ãããšã¢ãã³ãããããŸãäŒããŠããããã§ãããã€ã±ã«ãããåããŸããŠã
Thank you very much for joining this meetingâš.
äŒè°ã«ãåå ããã ããããããšãããããŸãã
3. æšæ¶ãèªå·±çŽ¹ä»ããã
Iâm Mina, and I arranged this meeting.
ç§ã¯ããã§ãããã®äŒè°ãæé ããŸããã
Iâm a product designer. I'm looking forward to collaborating with you all as this sounds like an amazing project.
ç§ã¯ãããã¯ããã¶ã€ããŒã§ãã ããã¯çŽ æŽããããããžã§ã¯ãã®ããã«èãããã®ã§ãçãããšã³ã©ãã¬ãŒã·ã§ã³ã§ããããšãã楜ãã¿ã«ããŠããŸãã
I resonate with your concept and I am passionate about helping people with disabilities and their families.
ç§ã¯ããªãã®ã³ã³ã»ããã«å ±æããé害ãæã€äººã ãšãã®å®¶æãå©ããããšã«æ ç±ããããŸãã
We have Andrew here also, he is our delivery lead.
ã¢ã³ããªã¥ãŒãåå ããŠããŸãã圌ã¯ç§ãã¡ã®ããªããªãŒã»ãªãŒããŒã§ãã
4. äŒè°ã®è°é¡ã«ã€ããŠè¿°ã¹ã
Iâd like to get started.
ã§ã¯ãå§ããŸãããã
Today, I would like to get 40 minutes of your time.
ä»æ¥ã¯40åãæéãããã ããããšæããŸãã
The purpose of this meeting is to discuss the brand direction and possibly do a bit more brainstorming to choose the brand name.
ãã®äŒè°ã®ç®çã¯ããã©ã³ãã®æ¹åæ§ã«ã€ããŠè©±ãåãããã©ã³ãåãéžæããããã«ããå°ããã¬ã€ã³ã¹ããŒãã³ã°ãè¡ãããšã§ãã
Mark and Amanda, thanks so much for your active participation in the workshop last week, we had really great outcomes.
ããŒã¯ãããšã¢ãã³ããããå é±ã®ã¯ãŒã¯ã·ã§ããã«ç©æ¥µçã«åå ããŠãããŠããããšãããããŸãããæ¬åœã«çŽ æŽãããçµæãåŸãããŸããã
Michael, we had a Kick-off Brand sprint meeting last week, so Iâd like to quickly share the outcomes with you.
ãã€ã±ã«ãããå é±ããã¯ãªããã©ã³ãã®ã¹ããªã³ãããŒãã£ã³ã°ããã£ãã®ã§ãçµæãç°¡åã«å ±æããããšæããŸãã
Please stop me anytime if you have any questions.
ãäžæãªç¹ãããããŸãããããã€ã§ãæ¢ããŠãã ããã
以åè¡ãããã¯ãŒã¯ã·ã§ããã®æŠèŠãæ°ããåå ããŠããã¡ã³ããŒã«äŒããŸããã¹ã©ã€ãããããšäŒãããããã§ãã
ãã¡ãã§è±èªã§ã®ã¯ãŒã¯ã·ã§ããã®ãã¡ã·ãªããŒã·ã§ã³ïŒæ±ºãŸãæå¥ãã€ãªãèšè äŸæéã玹ä»ããŠããŸãã
5. ã¯ãŒã¯ã·ã§ããã®æŠèŠã説æ
1. Belief
In our previous workshop talked about our beliefs.
以åã®ã¯ãŒã¯ã·ã§ããã§ãç§ãã¡ã®ä¿¡å¿µã«ã€ããŠè©±ããŸããã
We need to know why weâre in this business â and talk about it. When a company has a strong motivation and that motivation shines through, customers will buy the service.
ç§ãã¡ã¯ãªããã®ããžãã¹ã«æºãã£ãŠããã®ããç¥ããããã«ã€ããŠè©±ãå¿ èŠããããŸãã äŒæ¥ã®ã¢ãããŒã·ã§ã³ãé«ãããã®ã¢ãããŒã·ã§ã³ãå ããšãã顧客ã¯ãµãŒãã¹ãè³Œå ¥ããŸãã
Our beliefs are
ç§ãã¡ã®ä¿¡å¿µã¯
1. We want to create opportunities for people with disability and their families to live their best lives.
1.é害ãæã€äººã ãšãã®å®¶æãæé«ã®ç掻ãéãæ©äŒãäœãããã
2. We want to give people with disability and their families a place to feel included.
2.é害ãæã€äººã ãšãã®å®¶æã«ç€ŸäŒçå æã®ããå ŽãæäŸãããã
Next, we talked about our top 3 audiences.
次ã«ãäžäœ3人ã®ãªãŒãã£ãšã³ã¹ã«ã€ããŠè©±ããŸããã
We need to know who weâre talking to. Weâve listed all our possible audiences, then figured out whoâs most important.
誰ãšè©±ããŠããã®ããç¥ãå¿ èŠããããŸãã èãããããã¹ãŠã®ãªãŒãã£ãšã³ã¹ããªã¹ããã誰ãæãéèŠããå€æããŸããã
Our top 3 audiences are
ç§ãã¡ã®ããã3ã®ãªãŒãã£ãšã³ã¹ã¯ã
Young adults with disability, who wants to take control of their lives, understanding the future (e.g. relationships, living out of home, employment).
èªåã®ç掻ãã³ã³ãããŒã«ããå°æ¥ãç解ããããé害ã®ããè¥ãæ人ã ïŒäŸãã°ïŒäººéé¢ä¿ãå€åºå ã§ã®ç掻ãéçšïŒ
Parents of children with disability, who wants to understand what life be like in the future for them.
å°æ¥ã®ç掻ãã©ã®ãããªãã®ããç解ãããé害ã®ããåäŸã®èŠªã
Older adults who want to prepare for aging
èåã®æºåããããé«éœ¢è ã
Next, we talked about our brand personality.
次ã«ããã©ã³ãã®åæ§ã«ã€ããŠã話ããŸããã
1. We want to be truthful, trusted, and confident.
1. èª å®ã§ä¿¡é Œã§ããèªä¿¡ãæã£ãŠè¡åãããã
2. We want to be innovative but serious.
2.é©æ°çã§ãããªããçå£ã§ããããã
3. We want to speak to a wide variety of demographics
3. ããŸããŸãªäººå£çµ±èšã«è©±ãããã
4. The brand needs to instil confidence.
4.ãã©ã³ãã¯èªä¿¡ãæ€ãä»ããå¿ èŠããããŸãã
Next, we talked about our top 3 values.
次ã«ãäžäœ3ã€ã®ããªã¥ãŒã«ã€ããŠèª¬æããŸããã
Weâve cut down values to just 3 values
å€ã3ã€ã«æžãããŸããã
Trust, Inclusivity, Person-centred
ä¿¡é Œãå æ¬æ§ã人äžå¿
6. ããªã¥ãŒãå ã«å¶äœããã ãŒãããŒãã玹ä»ã
I'd like to start by looking at a couple of moodboards.
ãŸããããã€ãã®ã ãŒãããŒããèŠãŠã¿ãŸãããã
To set the brand direction weâve created a couple of mood boards using these 3 values which is a collection of images, textures, typography and colour palettes to describe something as abstract as a mood and feeling. It helps us gather ideas and inspiration.
ãã©ã³ãã®æ¹åæ§ãèšå®ããããã«ãç»åããã¯ã¹ãã£ãã¿ã€ãã°ã©ãã£ãã«ã©ãŒãã¬ããã®ã³ã¬ã¯ã·ã§ã³ã§ãããããã®3ã€ã®ããªã¥ãŒã䜿çšããŠãã ãŒããšãã£ãŒãªã³ã°ã®ããã«æœè±¡çãªãã®ã説æããã ãŒãããŒããããã€ãäœæããŸããã ããã¯ç§ãã¡ãã¢ã€ãã¢ãã€ã³ã¹ãã¬ãŒã·ã§ã³ãéããã®ã«åœ¹ç«ã¡ãŸãã
Moodboard1
I envision my brand look like: Trustworthy
ç§ãã¡ã®ãã©ã³ãã¯âä¿¡é Œæ§âãè¡šããŠããŸãã
ã ãŒãããŒãã玹ä»ããŸãã
What we sense from looking at this mood board is confidence, solidity, and a sense of bold attitude.
ãã®ã ãŒãããŒããèŠãŠç§ãã¡ãæããã®ã¯ãèªä¿¡ãå å®ãããããŠå€§èãªæ 床ã§ãã
These blue colours also contrast well with both light and dark background it will pass the web contrast accessibility guidelines easily.
ãããã®éãè²ã¯ãæããèæ¯ãšæãèæ¯ã®äž¡æ¹ãšãããå¯Ÿç §çã§ãããWebã³ã³ãã©ã¹ãã®ã¢ã¯ã»ã·ããªãã£ã¬ã€ãã©ã€ã³ã«ç°¡åã«åæ ŒããŸãã
Blue tones can communicate a sense of intelligence, trust, and stability.
ãã«ãŒããŒã³ã¯ãç¥æ§ãä¿¡é Œãå®å®æãäŒããããšãã§ããŸãã
And we liked the exaggerated, bold and condensed letters for headers. ãããŠãããããŒã®èªåŒµããã倪åã§åçž®ãããæåããããšæããŸããã
Moodboard2
I envision my brand look like: Inclusive
ç§ãã¡ã®ãã©ã³ãã¯âå æ¬âãè¡šããŠããŸãã
äºçªç®ã®ã ãŒãããŒãã玹ä»ããŸãã
Looking at skin tones and round shapes we sense the embrace, soft feelings.
èã®è²ãäžžã圢ãèŠããšãæ±ããããæãããªæ°æã¡ãæããããŸãã
We liked some of the image treatments with coloured background grabs your attention.
ç§ãã¡ã¯ãè²ä»ãã®èæ¯ãæã€ããã€ãã®ç»ååŠçã泚æãåŒããŸãã
Moodboard3
I envision my brand look like Person-Centric
ç§ãã¡ã®ãã©ã³ãã¯â人éäžå¿âãè¡šããŠããŸãã
äžçªç®ã®ã ãŒãããŒãã玹ä»ããŸãã
We want to treat the users as unique individual and be able to provide a personalised experience.
ç§ãã¡ã¯ããŠãŒã¶ãŒããŠããŒã¯ãªå人ãšããŠæ±ããããŒãœãã©ã€ãºãããäœéšãæäŸã§ããããã«ããããšèããŠããŸãã
What we sense from looking at this mood board is the happiness and bold kind of feelings.
ãã®ã ãŒãããŒããèŠãŠç§ãã¡ãæããã®ã¯ã幞ããšå€§èãªæ°æã¡ã§ãã
We also liked some gradient effects as they can add depth, dimension, and movements to design elements.
ãŸãããã¶ã€ã³èŠçŽ ã«å¥¥è¡ãã寞æ³ãåããè¿œå ã§ããã°ã©ããŒã·ã§ã³å¹æãæ°ã«å ¥ããŸããã
7. å€æ°æ±ºã§æ±ºããã
It would be wonderful if we could decide on which Mood-board is most appealing to us so we can start working on the brand direction.
ã©ã®ã ãŒãããŒããç§ãã¡ã«ãšã£ãŠæãé åçã§ãããã決å®ããŠããã©ã³ãã®æ¹åæ§ã«åãæãããããšæããŸãã
Let's vote on it.
å€æ°æ±ºã§æ±ºãããã
You have two votes, please cut and paste the dot to the ones you like the most and second?
æ祚ã¯2ã€ãããŸããããããåãåã£ãŠãäžçªå¥œããªãã®ãš2çªç®ã«å¥œããªãã®ã«è²Œãä»ããŠãã ããã
You can also paste two dots on the same mood board.
åãã ãŒãããŒãã«äºã€ã®ãããã貌ãä»ããŠãããã§ãã
Mark, please take the yellow, Amanda, please use the blue and Michael please use the green voting dots.
ããŒã¯ãããé»è²ããã¢ãã³ãããã¯ãéãããã€ã±ã«ã¯ç·ã®ãããã䜿ã£ãŠãã ããã
You can also use sticky notes on the right side to write down your thoughts.
å³åŽã®ä»ç®ã䜿çšããŠãèããæžãçããããšãã§ããŸãã
5ååŸããããŸã§ã®è©±ããŸãšãã
I'd like to hear your thoughts, can I ask your opinion, Amanda?
ããªãã®èããèãããã®ã§ãããã¢ãã³ããããããªãã®æèŠãèããŠãããã§ããïŒ
How about your opinion Mark and Michael?
ããŒã¯ãããšãã€ã±ã«ããã®æèŠã¯ã©ãã§ããïŒ
Thank you, everyone. I think we can combine mood board 1 and mood board 2. Does that sound ok?
ã¿ããªããããšãã ã ãŒãããŒã1ãšã ãŒãããŒã2ãçµã¿åãããããšãã§ãããšæããŸããããã§åé¡ãããŸãããïŒ
8. ã¢ã¯ãã£ããã£ãçµäºããã次ã«ç§»ã
âšI think that we have covered everything on this activity.âš
ç§ãã¡ã¯ãã®æŽ»åã®ãã¹ãŠãã«ããŒãããšæããŸãã
Now, I will move on to the next section and talk about our brand name.
ããã§ã¯ã次ã®ã»ã¯ã·ã§ã³ã«ç§»ãããã©ã³ãåã«ã€ããŠã話ããŸãã
Letâs brainstorm to choose the brand name.
ãã¬ãŒã³ã¹ããŒãã³ã°ã§ãã©ã³ãåãéžæããŸãããã
Weâve came up with a couple of other options for names and added some into the name log.
ååã«ã¯ä»ã«ãããã€ãã®ãªãã·ã§ã³ããããååãã°ã«ããã€ãè¿œå ããŸããã
I've listed all the name from the name log here.
ããã«ååãã°ãããã¹ãŠã®ååããªã¹ãããŸããã
Let's vote on it again.
ãŸãå€æ°æ±ºã§æ±ºãããã
You have five votes, please cut and paste the dot to the ones you like?
æ祚ã¯5ã€ãããŸããããããåãåã£ãŠãäžçªå¥œããªãã®ã«è²Œãä»ããŠãã ããã
You can also paste a couple of dots on the same name.
åãååã«ããã€ãã®ãããã貌ãä»ããããšãã§ããŸãã
Again, Mark, please take the yellow, Amanda, please use the blue and Michael please use the green voting dots.
ç¹°ãè¿ãã«ãªããŸãããããŒã¯ããé»è²ããã¢ãã³ãããéãããã€ã±ã«ããã¯ç·ã®æ祚ãããã䜿çšããŠãã ããã
You can also use sticky notes on the right side to add more possible names.
å³åŽã®ä»ç®ã䜿çšããŠãååãè¿œå ããããšãã§ããŸãã
5ååŸããããŸã§ã®è©±ããŸãšãã
I'd like to hear your thoughts, can I ask your opinion, Amanda?
ããªãã®èããèãããã®ã§ãããã¢ãã³ããããããªãã®æèŠãèããŠãããã§ããïŒ
What do you think about Amanda's opinion Mark?
ããŒã¯ãããã¢ãã³ãããã®æèŠã«ã€ããŠã©ãæããŸããïŒ
Can I ask your opinion, Michael?
ãã€ã±ã«ãããããªãã®æèŠãèããŠãããã§ããïŒ
Okay, thanks for that everyone, hope we can decide on the brand name by end of this week to stay on track since we have only two weeks to finish everything.
ããŠãçããã«ããããšãããããŸãããã¹ãŠãçµããã®ã«2é±éãããªãã®ã§ãä»é±ã®çµãããŸã§ã«ãã©ã³ãåã決å®ããŠè»éã«ä¹ãããšãã§ããããšãé¡ã£ãŠããŸãã
Should we catch up again sometime this week to choose the right name?
ä»é±äžã«ãŸããã£ããã¢ããããŠããã©ã³ãåãéžã³ãŸããããïŒ
9. 次ã®ã¹ããã
So, if there is nothing else we need to discuss, letâs move on to the next topic.
ã§ã¯ãä»ã«è©±ãåãã¹ãç®æãç¡ãããã§ãããã次ã®è°é¡ãžç§»ããããšæããŸãã
Next steps are
次ã®ã¹ãããã¯
Choice of Brand Direction, Colour Palette, Typefaces
ãã©ã³ãã®æ¹åæ§ãã«ã©ãŒãã¬ãããæžäœã®éžæ
Choose Right Name
æ£ããååãéžæãã
Start Designing Logo, Brand Guidelines
ããŽããã©ã³ãã¬ã€ãã©ã€ã³ã®ãã¶ã€ã³ãéå§
10. äŒè°ãç· ãããã
That will be all for today.
æ¬æ¥ã¯ä»¥äžãšãªããŸãã
Thank you all for attending.
ãåå ããããšãããããŸããã
Have a lovely afternoon.
çŽ æµãªååŸãã
11. ãŸãšã
ä»åã¯ãã¶ã€ããŒãæµ·å€ã§åãå Žé¢ã§æ¬ ãããªãäŒè°ã§ã®è±èªè¡šçŸã«ã€ããŠã玹ä»ããŸãããæ¥ã«é²è¡åœ¹ãåã£ãŠããŠãããšããããéã«åãããããããªãã¬ãŒãºãã玹ä»ããŸããã
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