Social VR Lifestyle Survey 2021

To clarify the actual lifestyle of metaverse users, we summarized a report analyzing 1,200 answers to a large-scale worldwide survey and release it for free here. We looked into the social VR unique lifestyle, such as VR love or phantom senses (VR senses). We are welcome for your feedback.
*日本語版ポータルはこちら

This report was featured in various TV programs and newspaper articles, and the data was also provided to the Japanese government's Cabinet Office and Agency for Cultural Affairs. Thank you for your support.

Foreword

Social VR is currently attracting significant attention as a new living space – “metaverse” – amongst human beings in virtual reality (VR). The number of users has increased rapidly due to COVID-19. However, little is known about their virtual lives due to the anonymous nature. In this report, we analyzed 1,200 answers to a large-scale worldwide study to visualize the lifestyle of VR users. This report does not only present utilization trends, but also sheds light on the different aspects of VR users’ unique lifestyles, such as VR love and phantom sense (VR senses). The culture of VR has just begun and is constantly evolving. We believe that its definition and reality will continue to change. This report is only a brief introduction to an ever-evolving universe. We hope that it is a stepping stone to understanding the intricacies of the new era that is about to begin and engage discussions for a better future.

Nem x Mila

Contents

We summarized reports based on 3 themes.

Part1 VR Lifestyle Report
Social VR utilization trends, avatar appearances, and vocal communications
Part2 VR Love Report
Love and romantic relationships in VR environments
Part3 Phantom Sense Report
VR avatar communication and phantom senses
*Note : In this survey, “phantom sense” (VR sense) refers to experiencing pseudo sensations during a VR experience that should only be audiovisual.

*Please note that some statistics related to sexual activity are included.

Get the Report "Social VR Lifestyle Survey 2021"

>>>Get the report here (PDF) <<<

*When sharing, we would appreciate if you could share this portal page instead of the pdf link. (Because the link may change when the report is updated)

Feedback form

*Added on 2023/9/22: We have closed the acceptance of the feedback form. Thank you for many feedback!
Thank you for reading our report. Please give us your feedback by answering this form for our further analysis and future research activities.

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Survey by : Nem x Mila

VTuber research unit. Please follow us on Twitter!

Virtual Girl Nem
Virtual culture evangelist and the world’s oldest (self-proclaimed) independent VTuber from Japan. HTC VIVE official ambassador. Heavy user of social VR such as VRChat, Neos VR, VirtualCast, cluster and etc.
Twitter : @nemchan_nel YouTube : Nem-Channel

Mila (Liudmila Bredikhina)
An anthropologist from the Geneva University (MA graduate), Switzerland. Her research focuses on VTubers, “ba-bi-niku,” and VR avatar culture.
Twitter : @BredikhinaL

For inquiries about media coverage, etc, please reach us to our Twitter DM or email address described on the report.

Media Publications

This report was featured in various TV programs and newspaper articles, and the data was also provided to the Japanese government's Cabinet Office and Agency for Cultural Affairs. Thank you for your support. See detail at Japanese blog post.

Grape Japan - How do we live in VR? Groundbreaking “Social VR Lifestyle Survey 2021” report provides insights

How do we live in VR? Groundbreaking “Social VR Lifestyle Survey 2021” report provides insights

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Ref. : "Real" life in social VR (metaverse)

This music video "Phantom Sense" is fully taken on Social VR (Neos VR)

VR sleep (VRChat) *Japanese

Street music live (VRChat) * Japanese