【3 Seconds to Decision: Write a LinkedIn Scout Message That Gets Read】

Did you know that candidates decide whether to read a scout message within 3 seconds of opening it? In that short time, they assess the company, the sender, and the content to determine whether to read the message further.

【Avoid These Mistakes】

• Long introductions: Don't waste valuable space with lengthy greetings and company descriptions.

• Generic messages: Avoid impersonal messages that could apply to anyone.

【Write a Compelling Message】

• Start with a strong hook: State why you're reaching out to this specific candidate and what makes the opportunity special.

• Highlight relevant achievements: If the candidate has a track record of success, mention how their skills and experience align with the position.

• Role and responsibilities: Clearly define the position, including the title and market focus.

• Compensation and benefits: Highlight the salary range, remote work options, and other attractive benefits.

• Exclusive information: Offer unique insights not found on job postings or the company website. Tailor this information to the candidate's persona.

【End with a Clear Call to Action】

• Invite a casual conversation: Instead of immediately asking for documents or scheduling an interview, invite the candidate to a casual chat.

• Offer convenient options: Provide a link to book a casual interview or suggest a simple way to respond (e.g., one-click reply).

【Leverage Internal Resources】

• Gather insights from recent hires: Interview mid-level employees who share similar profiles with your target candidates. Ask them about their reasons for joining the company, their favourite aspects of the job, and what they find challenging and rewarding.

• Use this information to create compelling messages that resonate with candidates.

By following these tips, you can increase the chances of your scout messages being read and responded to. Remember, the first few seconds are crucial, so make sure your message is clear, concise, and tailored to the individual candidate.