Niigata's Hidden Gem: The World's Only Inn Where Swans Fly Toward You

A New Tourist Attraction Emerges from Niigata, Attracted by the World Heritage Site of Sado Island A new tourist attraction emerges in Niigata Prefecture A new tourist attraction emerges in Niigata Prefecture The inn “Masutasou” located in Shinbata City, Niigata Prefecture, Japan, is offering a special stay to observe a natural phenomenon unparalleled anywhere in the world. The ryokan is now offering a special lodging experience that allows visitors to observe a natural phenomenon that is unique in the world. At this ryokan, guests can see up close a flock of swans flying toward them during the winter season.

This special opportunity to observe swans up close is very attractive to both domestic and international visitors!

Masugasou in winter, seen from the pond side

Mystical Encounter with Swans

According to Takahiro Mizuno, owner of Masutaso, this phenomenon is due to the unique environment created by the surrounding topography. Normally, wild swans fly away from man-made structures, but here the natural shape of the mountain acts on them and they fly toward the ryokan. The owner says, “This is the only place in the world where you can see such a magnificent view of beautiful white birds, more than two meters in length with their wings spread, coming towards you in groups and beating their wings.

Large-bodied swan
Many swans fly to Masugata Pond

Many swans fly to Masugata PondNiigata Prefecture's Hidden Charms

Niigata Prefecture is already known for the Sado Gold Mine, registered as a World Heritage site, but the arrival of these swans is attracting attention as a new tourist resource. The sight of large swans, such as whooper swans and whooper swans, ranging in size from 120 to 165 cm in length, flying out of the lake at sunrise is truly a spectacular show woven by nature.

Swans flying in with the sound of loud wings

Harmony of Japanese tradition and nature

Founded in 1963, Magatasou is a long-established ryokan known for its Japanese cuisine featuring Niigata's Koshihikari rice, Niigata Wagyu beef, and fresh local fish. Guests can enjoy traditional Japanese flavors at dinner and watch swans fly over at breakfast.

A ryokan where you can enjoy delicious Japanese cuisine.


View from the window of the inn

New Possibilities for Tourism

This unique experience, combined with the recent bird-watching boom and the improved performance of smartphone cameras, has attracted the interest of domestic and international tourists. It has great potential as a tourism resource for Shinbashi, and is expected to contribute to the local economy!

Swans flying toward Masutaso

Balancing Nature Conservation and Tourism

At the same time, efforts to protect this precious natural phenomenon are also important. At Masutaso, we are focusing on striking a balance between respecting the ecology of swans and providing tourists with a special experience.

Swans going over Masutasou

Conclusion

The mystical encounter with swans offered by Masutaso in Niigata Prefecture's Shinbata City is a rare opportunity to experience Japan's rich natural environment and traditional culture. This unique tourism resource has the potential to become a new attraction for travelers from around the world and to breathe new life into Japan's tourism industry. Why not experience and stay at one of the world's rare and one-of-a-kind ryokan like this one?

白鳥の宿ますがた荘


Review from an international guest

A small inn in the countryside with a great atmosphere
https://x.gd/Hmdbg

Very clean and quiet hostel
https://x.gd/C9UDk

Our room had a view of the lake and we could see swans swimming https://x.gd/XrI8r

Great rooms, great staff, great food
https://x.gd/O5pqr

Sightseeing around Masutasou

大倉喜八郎の別邸「蔵春閣」
国指定名勝 旧新発田藩溝口侯の下屋敷「清水園」
新潟市から一番近いスキー場「ニノックススノーパーク」
おいしい パスタとピザの店 「カフェ・ド・ランチ」
新発田を歩き、美食に唸る「登喜和 鮨」


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