Instant Noodle Giant Seizes Pandemic Momentum With New Products - -Nisshin

Extracted from Bloomberg.com https://www.bloomberg.com/news/articles/2020-06-02/instant-noodle-giant-seizes-pandemic-momentum-with-new-products
https://www.bloomberg.com/amp/news/articles/2020-06-02/instant-noodle-giant-seizes-pandemic-momentum-with-new-products?__twitter_impression=true

Nissin Foods Co. is accelerating the roll out of new products and plans to sell packaged freshly cut vegetables, as Asian consumers eat more meals at home in the aftermath of the corona virus pandemic.

Summery

- The social distancing measures have created new habits. As lifestyle has shifted as people to eat more processed food at home and less outside.

- Nisshin sales grew by double digits in the first five month this year and the growing trend will continue for the rest of this year.

- Nisshin will be more offering such as the precut fresh vegetables will be launched in Hong Kong this year. 

- China’s instant noodle business has been struggling in the past five years because people choosing more healthy options. However, the pandemic has turned around the prospects of the entire sector.

- The pandemic has provided an opportunity for Nissin to test their new products.

日本語

・日清食品グループは今後、新鮮な野菜を利用した商品を含めた開発をより加速していく。

・コロナウィルス拡散防止のロックダウンや自粛などにより、人々のライフスタイルが外食から家庭で食事に変化した。その傾向は今後も続く

・同社の売り上げは既にぜんねんひの2倍

・今年から香港では新鮮なカット野菜などを販売し始めた。

・中国でのインスタントヌードル市場の売上は、人々のヘルシー志向により過去5年間で減少傾向にあった。

・このパンデミックにより、消費者を飽きさせない商品開発の機会を与えてくれた形となった。