【現地情報Vol.6】ベトナム：観光マーケティング情報
会社のベトナム人スタッフが国内の幾つかのウェブメディアをチェックしながら、観光関連記事をピックアップしてくれました。
※ベトナム語記事はGoogle翻訳して英語にすれば大体はわかる気がしてます
VNA and SpaceSpeakers Group Sign a 2-year Agreement on Development from 2021 to 2023
This is the first time that the giant aviation VNA has cooperated with an entertainment company, which made young audiences excited.
Travel predication 2022 by Booking.com
Conducted in August 2021, 501 Vietnamese respondents have plans to travel in the next 12-24 months.
-80% wants to continue trips that were canceled due to pandemic.
- 43% prefer a less well-known destination.
- Top trendy domestic destinations basing accommodation bookings revealed very little known places even with Vietnamese (Thang Tam Ward, Bao An village, Tay Ninh, Meo Vac,..). These include seaside, mountain, highland areas.
TAT X-mas giveaway, gained nearly 300 participants.
🎁 𝐁𝐀̣𝐍 𝐂𝐎́ 𝐓𝐈𝐍 𝐊𝐇𝐎̂𝐍𝐆? 𝐂𝐇𝐈̉ 𝐂𝐀̂̀𝐍 𝐋𝐈𝐊𝐄 𝐏𝐎𝐒𝐓 𝐂𝐔̃𝐍𝐆 𝐂𝐎́ 𝐐𝐔𝐀̀ 𝐆𝐈𝐀́𝐍𝐆 𝐒𝐈𝐍𝐇 🎁 🎄 Không khí Giáng sinh đang tràn về khắp mọi...
Posted by TAT Hochiminh on Thursday, December 16, 2021
Digital Behavior updated Q3.2021
>Vietnamese consumers turn to Google, Facebook, and local publications to search for new information. (p.27)
>Older generations prefer local sites for reading news, while Gen Z trusts the social network Facebook as a news source. Curiously, Gen X tends to use Zalo more than Gen Y for gathering news.
KTO [B2B Event] MICE WEBINAR 2021 on 21/12
KTO aims to introduce MICE experience, support policy, and a virtual tour.
[KTOxTravel magazine] Talkshow with KOLs (Miss. Vietnam, MC, Blogger)
The talkshow in collaboration with Wanderlust magazine about Korea travel trips will be live-streamed on FB at 8 PM, December 18th.
[KTO × Minigame] Watch a series of Music Videos themed ‘’Feel Korea
TAT Promotions
TAT in collaboration with TrueID – a movie broadcasting platform to launch an exclusive series of shows about Thai cuisine. There are attendance a Master Chef and Vietnamese famous celebrity as guests.
For post-Covid travel, Danang city considers Thailand as a major market of Danang with focuses on MICE customers, Golf, and resort travel said Danang authority at the seminar on 14 December.