【現地情報Vol.３】ベトナム：観光マーケティング情報
会社のベトナム人スタッフが国内の幾つかのウェブメディアをチェックしながら、観光関連記事をピックアップしてくれました。
※ベトナム語記事はGoogle翻訳して英語にすれば大体はわかる気がしてます。
ベトナムマーケット攻略（市場分析資料）
●『We are Social』調べによるDigital Insights.
●『Market Snapshot Vietnam 2021』
●タイ政府観光局のプロモーション事例
Tourism Authority of Thailand in Vietnam (TAT) is launching its biggest event of 2021
- The online live event called “Thailand through the screen’’ with 804 participants will be held at 25th September. The program includes experience activities through language study, meeting KOLs, Thai drama and mini games.
- Only after 1 hour opening registration, TAT has closed the registration as the number quickly exceeded maximum capacity. 63% is at 18 – 24 years old; 22% of registration is under 18; 14% is at 25 – 24 years old; and 2% is above 34.
RỒI TỚI LUÔN! ĐIỀN FORM NGAY ĐỂ GẶP NHAU TẠI SỰ KIỆN "THÁI LAN QUA MÀN ẢNH" 💥 👉 Đăng kí ngay tại đây:...
Posted by TAT Hochiminh on Sunday, September 12, 2021
●台湾のMICEプロモーション
1. Taiwan MICE promotion program for Vietnam market
Program MEET TAIWAN 2021 are being held in 8 markets, namely Vietnam, Japan, South Korea, Singapore, Malaysia, Indonesia, Thailand, and the Philippines with 2 activities.
- Now: Survey on the demand and expectations for incentive tours in Taiwan in the post-pandemic period, surveyees are corporate employees. FB ads is being used so that the survey can reach VN audiences.
https://www.facebook.com/meettaiwan/posts/4375590995834576
- The online competition for corporate teams will be launched in coming November with prize is an incentive tour package to Taiwan (total value of US$50,000) for company's employees.