KURA ONE does not end with canned sake. It is an icon that brings the reason to visit Japan's local.

The more familiar something is, the harder it is to see its appeal (its power to attract) because our senses become accustomed to it. Since my university days, I have not settled in one place, but rather has lived a life of traveling back and forth between Japan and other countries, and has wished to discover the charm of Japan's local with an overseas perspective.

Following "Sake brings Art & Design," the next challenge is "Sake brings the reason to visit Japan's local.

When it comes to public relations for sake, it is common to introduce the way of making sake or the sake brewery. Japan's local PR is generally about introducing tourist attractions.

My challenge is to deliver videos to people in Japan and abroad who have never been to the region and suddenly think "I want to visit the region" or "I want to drink sake" with KURA ONE as the icon. The challenge is to use only video and music, with no text or interviews.

The concept is "to capture the extraordinary from the ordinary. My sense, honed through my travels back and forth between Japan and overseas, will be used to create images of scenes of daily life that are commonplace to local residents, but which appear extraordinary to people in Japan and overseas who have never been to the area before.

KURA ONE will not end with canned sake. It will grow as an icon that brings the reason to visit Japan's local.

The first one is from Gifu.

▼ Video Name :
KURA ONE TRIP

▼ Posted at : 
KURA ONEページ（Japanpage:Sake、Japanpage:Picks）
Japanpage:Channel（YouTube）

▼ Sake Breweries & Regions Photographed
Akita / Kinmon Akita Brewery (Yamabuki)
Iwate / Nanbu Bijin (Nanbu Bijin)
Yamagata / Kotobukitoraya Brewery (Kasumijoju), Yonetsuru Brewery (Yonetsuru)
Miyagi / Sendai Isawa Katsuyama Brewery (Katsuyama), ZAO Brewery (ZAO)
Shizuoka / Sanwa Brewery (Garyubai)
Gifu / Kosaka Shuzojo (Hyakusyun)
Nara / Imanishi Seibei Shoten (Harushika)
Hiroshima / Miyake Honten (Senpuku)
Tottori / Chiyomusubi Brewery (Chiyomusubi)
Shimane / Hikami seishu (Nanakanba)
Saga / Amabuki Brewery (Amabuki), Sachihime Brewery (Sachihime)