Native App or Mobile Web App? How Exactly Can You Easily Make The Choice Between The Two?
Businesses have two options when they want to develop an app. They can either go for a native app or a mobile web app. Both have their own pros and cons like native apps are more expensive to build and mobile web apps often have issues with user But often, businesses have a hard time making the choice based on just the evidence available in the form of advantages and disadvantages.The
best approach here to make the right choice is to check in what your business requirements are from the app and then. check which one of these two suit these requirements in the best possible manner.This
the business first approach is being adopted en-masse by most Android and iPhone application development companies since it allows businesses to acquire an app that best suits their interests.
Without further ado, here are the top questions that can help you decide which app type is the best for you based on your business requirements:
Will Your App Need To Access Any Mobile Specific Features?
Many modern day app ideas revolve around the premise of the app accessing special features of the device itself like the camera, contacts etc. For eg if you are building an app that can scan documents easily, then this will surely need access to the device's camera .Here you will need to opt for a native app since it can give you this capability as compared to the mobile web app.So check if your idea requires access to such features and if the answer is yes, then you need to opt for native app development .
How Much Financial Resources Does Business Have?
Native apps are generally more expensive to develop, run and maintain as compared to mobile web apps, so if your business does have the capability to put in a significant amount of financial resources, then you can definitely opt for a native app. Otherwise, for businesses with restrained resources, the mobile app is the next alternative.
Will Your App Require Offline Capabilities?
Mobile web apps can only be accessed through the browser and only when there is a working internet connection.Native apps ,on the other hand, are present on the device itself and can be accessed anytime irrespective of whether the device is connected to the internet or not.
Here, while making the decision, you will need to analyze the genre you want to feature your app in.For eg a game app can definitely use offline capabilities while this wouldn't be much suitable for an eCommerce app .Choose wisely after due consideration.
Are speed and performance a priority?
Mobile web apps aren't slow, they just aren't as fast or responsive as native apps. Speed and performance of an app definitely impact the perception and engagement levels of the end-user and that's exactly why native apps are highly prioritized in niches where The user's expectations are high. Mobile
web apps can work just fine as well but if you want a stellar experience then a native app is what you need to opt for.
The Monetization Model:
This is perhaps the most important question of them all. Mobile web apps and native apps, both have different monetization models.For native apps, you could either opt for monetization through in-app purchases or through a paid subscription model, while for mobile web apps, the options for monetization are web ads primarily.While
native app monetization models do tend to have a higher ROI, there are also a large number of instances where the apps earned next to nothing due to failures in marketing and management strategies. So
as a business owner, its totally your call here and the best way to go about it is to choose a model which suits your interests in the best possible manner.
Wrapping Up:
Native apps or mobile web apps, both can be extremely successful depending on how well you develop them and manage their existence.In the digital landscape there are some incredible examples of both types of apps doing incredibly well in terms of revenue generation when things are executed In the right manner.So no matter which one you choose from among them, remember to get it developed to the highest standards and have a proper marketing plan to ensure maximum chances of your app succeeding.