About audu amet

Audu amet is an apparel brand that designs and sells products made from Ethiopian sheepskin. "Audu amet" is an Ethiopian word meaning "one year" in Amharic.

The chief designer is Hiroko Samejima.
She worked as a designer at a domestic manufacturer but she started to have doubts about the short cycle of mass-producing trends.
In 2002, she went to Africa as a volunteer to plan and hold a fashion show in Ethiopia.
After that, she was involved in fashion and design projects such as launching the Fair Tresso project in Ghana.

Return to japan and after working in charge of marketing for foreign luxury brands, she established audu amet in 2012.

Their main item is the bag.
About their design, the shape is inspired by traditional Japanese beauty such as parquet and kimono obi.
On the other hand, the colors are quoted from the rich colors of Africa such as the blue of the Nile and the vibrant meadows.

Ethiopian sheepskin is said which is(?) the highest quality leather in the world and is often used in luxury brand items.
In particular, it is characterized by its softness like the baby's cheeks and its moist texture.

It is said that there are more than 1,000 sheep varieties in the world, but the "Ceracie Sheep" that inhabits Ethiopia is one of the best skin among them.

In addition, Ethiopia is located on high-altitude land and has a large temperature difference.
The temperature difference works in favor of the quality of the sheepskin.
By thickening each fiber of the skin, it becomes strong.

If you fail to sew sheepskin, needle holes will open and the strength will be weakened.
Therefore, training is required to process leather products.
In general, in factories, the craftsmen who cut the leather and who sew the leather are often separated or managed by machines.
However, in their factory, one craftsman is in charge of all the processes from cutting to finishing and uses different tools according to the condition of the skin.

Next time, I'll introduce their design in a little more detail.

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先生に教えていただいたブランドについて英語で紹介する宿題。
内容は下記のサイトから抜粋しました。
https://www.anduamet.com/babyhug.html