![èŠåºãç»å](https://assets.st-note.com/production/uploads/images/147873516/rectangle_large_type_2_bfb1a2b0e1e9db90ed7120bcc16b837f.png?width=1200)
ð転è·æŽ»åã§æåããé¢æ¥è¡ð
ïœå察é¢ã§ãç·åŒµããªãé¢æ¥ã®ã³ãïœ
çãããããã«ã¡ã¯ïŒè»¢è·æŽ»åäžã®çããã«ãšã£ãŠãäžçªã®å±±å Žãšããã°ãé¢æ¥ãã§ã¯ãªãã§ãããããä»æ¥ã¯ãé¢æ¥ã§èªä¿¡ãæã£ãŠè©±ãããã®å ·äœçãªãã€ã³ãããäŒãããŸããããããã¹ã¿ãŒããã°ãå察é¢ã§ãç·åŒµãããèªåã®é åãæ倧éã«äŒããããšãã§ããã¯ãã§ãðã
1. äºåæºåãæåã®éµð
äŒæ¥ç 究ã培åºããð
é¢æ¥åã«äŒæ¥ã«ã€ããŠã®æ å ±ããã£ãããšèª¿ã¹ãŸããããäŒæ¥ã®æŽå²ãããã·ã§ã³ãããžã§ã³ãäž»èŠãªè£œåããµãŒãã¹ãæè¿ã®ãã¥ãŒã¹ãªã©ãææ¡ããŠãããšãé¢æ¥ã§ã®è³ªåã«ãã¹ã ãŒãºã«çããããŸãããçžæã«å¯ŸããŠçå£ãªå§¿å¢ãã¢ããŒã«ã§ããŸãã
èªå·±PRã®æºåð
èªåã®åŒ·ã¿ãéå»ã®å®çžŸãå ·äœçã«èª¬æã§ããããã«æºåããŸããããSTARæ³ïŒSituation, Task, Action, ResultïŒã䜿ã£ãŠãèªåã®çµéšãæŽçãããšå¹æçã§ããäŸãã°ããããžã§ã¯ããæåãããçµéšãåé¡è§£æ±ºã«è²¢ç®ãããšããœãŒããå ·äœçã«è©±ããããã«ç·Žç¿ããŠãããŸãããã
é¢æ¥ã®ãªããŒãµã«ð€¹
å人ã家æã«ååããŠããããæš¡æ¬é¢æ¥ãè¡ããŸããããå®éã«å£°ã«åºããŠè©±ãããšã§ãèšãããããšãæŽçãããèªä¿¡ãæã£ãŠè©±ãããšãã§ããããã«ãªããŸãããŸããè¡šæ ã姿å¢ãªã©ã確èªããŠããããŸãããã
2. é¢æ¥åœæ¥ã®ãã€ã³ãð
ãªã©ãã¯ã¹ããæ¹æ³ãèŠã€ããð§
é¢æ¥åœæ¥ã¯ç·åŒµããã®ãåœããåã§ãããèªåãªãã®ãªã©ãã¯ã¹æ¹æ³ãèŠã€ããŠãããšå®å¿ã§ããæ·±åŒåžãããã軜ãã¹ãã¬ãããããããæ°ã«å ¥ãã®é³æ¥œãèŽããªã©ãèªåããªã©ãã¯ã¹ãããæ¹æ³ãå®è·µããŸãããã
第äžå°è±¡ã倧åã«ããð
第äžå°è±¡ã¯ãšãŠãéèŠã§ããæž æœæã®ããæè£ ãé©åºŠãªã¡ã€ã¯ãæŽã£ã髪åãå¿æããŸãããããŸããé¢æ¥å®€ã«å ¥ãéã®ããã¯ãæšæ¶ãååºã®æž¡ãæ¹ãªã©ãåºæ¬çãªããžãã¹ãããŒã倧åã§ãã
é¢æ¥å®ãšã®ã¢ã€ã³ã³ã¿ã¯ãð
é¢æ¥äžã¯ãé¢æ¥å®ãšé©åºŠãªã¢ã€ã³ã³ã¿ã¯ããåããŸããããã¢ã€ã³ã³ã¿ã¯ããããããšã§ãçžæã«å¯ŸããŠèªä¿¡ãšèª å®ããäŒããããšãã§ããŸãããã ãããã£ãšèŠã€ãããããšéå¹æãªã®ã§ãèªç¶ãªã¢ã€ã³ã³ã¿ã¯ããå¿æããŠãã ããã
3. èªä¿¡ãæã£ãŠè©±ãããã®ãã¯ããã¯ð£ïž
ããžãã£ããªèšèã䜿ãð
é¢æ¥ã§ã¯ãã§ããã ãããžãã£ããªèšèã䜿ããŸããããäŸãã°ããç§ã¯ããèŠæã§ãããã§ã¯ãªãããç§ã¯ããæ¹åããããã«åªåããŠããŸãããšããããã«ãèªåã®åŒ±ã¿ãããžãã£ãã«è¡šçŸããŸããããã«ãããé¢æ¥å®ã«å¯ŸããŠååããªå°è±¡ãäžããããšãã§ããŸãã
ãã£ãããšè©±ãð°ïž
ç·åŒµãããšæ©å£ã«ãªããã¡ã§ããããã£ãããšè©±ãããšãæèããŸãããããã£ãã話ãããšã§ãèšèã«éã¿ãå¢ããçžæã«ãã£ãããšäŒãããŸãããŸããèããæéãæã€ããšã§ãåçãããç確ã«ãªããŸãã
質åã«å¯ŸããŠå ·äœçã«çããð¯
é¢æ¥å®ã®è³ªåã«ã¯ãã§ããã ãå ·äœçã«çããããšãéèŠã§ããæœè±¡çãªåçããããå ·äœçãªãšããœãŒããæ°åã亀ããããšã§ã説åŸåãå¢ããŸããäºåã«èããŠãããå ·äœäŸã䜿ããªããåçããããšã§ãèªåã®çµéšãèœåãããæ確ã«äŒããããŸãã
4. é¢æ¥åŸã®ãã©ããŒã¢ããð§
ã瀌ã¡ãŒã«ãéãð©
é¢æ¥åŸã«ã¯ãã瀌ã¡ãŒã«ãéããŸããããã瀌ã¡ãŒã«ã«ã¯ãé¢æ¥ã®æ©äŒãããã ããããšã«å¯Ÿããæè¬ã®æ°æã¡ããé¢æ¥ã§è©±ããå 容ã«ã€ããŠã®ãã©ããŒã¢ãããå«ãããšè¯ãã§ããããããã«ãããé¢æ¥å®ã«å¯ŸããŠè¯ãå°è±¡ãæ®ãããšãã§ããŸãã
ãŸãšãð
é¢æ¥ã§æåããããã«ã¯ãäºåæºåãäžå¯æ¬ ã§ããäŒæ¥ç 究ããã£ããè¡ããèªå·±PRã®æºåãæŽããé¢æ¥åœæ¥ã¯ãªã©ãã¯ã¹ããŠèšã¿ãŸãããããŸããèªä¿¡ãæã£ãŠè©±ãããã®ãã¯ããã¯ãé§äœ¿ããé¢æ¥å®ã«å¯ŸããŠèªåã®é åãæ倧éã«äŒããããšãéèŠã§ãããã²ããããã®ãã€ã³ããåèã«ããŠã次ã®é¢æ¥ã«èšãã§ã¿ãŠãã ãããðã
以äžãã転è·æŽ»åã§æåããããã®é¢æ¥è¡ã§ããçããã®è»¢è·æŽ»åãããŸãããããšãé¡ã£ãŠããŸãïŒâš