New Business Model: Revitalizing Bubble Era Resort Hotels
▶️ Current Situation: The Issue of Unused Resort Properties
During the 1980s bubble era, numerous resort hotels and condominiums were constructed across Japan. However, many of these properties have been left unused, turning into abandoned buildings and economic liabilities.
For example, in Echigo-Yuzawa, thousands of resort condominiums remain vacant. Despite the potential for redevelopment, Japanese investors have been slow to act on revitalizing these properties.
📌 Video Reference: To better understand the current state of these abandoned resort properties, watch this video:
🔗 Abandoned Bubble-Era Resorts in Japan
This video showcases how many of these properties have been left to deteriorate over the years. However, rather than seeing them as liabilities, we believe they hold the potential for a profitable transformation into a new business model.
▶️ New Business Model: Transforming into a Wellness Resort
Simply renovating these resort condominiums for standard hospitality or residential purposes is not a competitive strategy. Instead, repurposing them as health and wellness resorts to attract affluent individuals with growing health consciousness is a more viable and profitable solution.
▶️ Concept of a Health & Wellness Resort
Utilizing natural hot springs and spa facilities
Integrating traditional Eastern medicine, yoga, mindfulness, and herbal therapy
Offering medical aesthetics and anti-aging care programs
Providing health-conscious meal plans (vegetarian, macrobiotic diets)
Hosting wellness events and retreat programs
▶️ Investment Benefits: Favorable Conditions for Redevelopment
[Japan’s Flexible Real Estate Ownership System]
Japan has relatively relaxed property ownership regulations, making it easy for foreign investors to enter the market.
Foreign investors can acquire real estate without restrictions, ensuring full ownership rights.
Once a property is acquired, owners can retain it indefinitely unless they choose to sell, making it ideal for long-term asset investment.
▶️ Key Considerations for Sustainable Investment
To ensure the long-term success of these revitalized resorts, investors should consider:
✅ Engaging the Local Community: Offering access to facilities for local residents to create a sense of inclusivity and sustainability. ✅ Local Pricing & Tiered Pricing Model: Setting a local pricing structure alongside premium rates for tourists to balance affordability and profitability. ✅ Establishing a Local Corporation: Creating a local legal entity makes it easier to receive government subsidies and grants from municipalities. ✅ Foreign Investment & Economic Growth: Instead of leaving these properties abandoned, foreign capital can rejuvenate them, making them accessible to both Japanese residents and international visitors. This approach can boost the local economy by creating new jobs and increasing regional tourism. ✅ Job Creation & Regional Revitalization: The redevelopment of these properties can lead to local employment opportunities in hospitality, maintenance, and wellness services, contributing to sustainable economic growth. ✅ Consultation & Support Available: We provide expert guidance on investment strategies, legal requirements, and subsidy applications. If you are interested, feel free to leave a comment or provide your contact details for consultation.
▶️ Conclusion
Beyond Echigo-Yuzawa, there are numerous other locations in Japan where bubble-era properties remain underutilized. Moving forward, we will continue to explore these opportunities and share new revitalization projects.
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