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Purpose of the Project
Let’s create future value in the life care sector and drive innovation for both society and the market.

We are promoting the development of innovative business models and strategies in the expansive life care field, focusing on health, living, and caregiving. By fostering close collaboration between industry, academia, healthcare, the public sector, and civil society, we aim to move beyond theoretical concepts into actionable proof-of-concept experiments, ensuring effective market implementation.

To achieve meaningful life care innovations that are truly accepted by society, practical testing on-site and multifaceted evaluation are essential. We integrate the expertise, technology, and execution capabilities of diverse sectors, accelerating co-creative business development. By bridging real market needs with theoretical approaches, we aim to build sustainable and profitable business models that can scale efficiently and be introduced to the market swiftly.

The life care field is expected to expand and deepen significantly in response to societal challenges such as an aging population, the demand for longer healthy lifespans, and technological advancements. However, ideas and technology alone cannot drive the market. Delivering innovative solutions rooted in on-the-ground needs is key to sustainable growth and competitive advantage for companies.

Our goal is to "create a society where health and fulfilling lives are accessible to all." To achieve this, we aim to co-create new value that solves social challenges while also driving market creation, partnering closely with businesses.

We look forward to building partnerships with you to accelerate innovation and market growth in the life care sector.


Three Activity Principles

1: Cross-Functional
We build systems that connect industries, academia, healthcare, government, and citizens across fields through projects. Experts and stakeholders from different fields collaborate as a unified team to solve problems and create new value, strengthening and redefining existing frameworks.

2: Boundary Mediator
We act as coordinators standing at the “boundaries” between industries and organizations (companies, universities, healthcare, and government), enabling the seamless flow of information and resources. Overcoming differences in terminology and culture, we align stakeholders toward shared goals, facilitating smooth communication and collaboration.

3: Network Rewiring
We restructure existing network systems to establish new routes and shortcuts for smoother collaboration. By improving direct communication and streamlining processes, we enhance decision-making and execution, accelerating project outcomes and results.


Service Overview

We offer comprehensive support to help businesses accelerate the development of innovative projects in the life care and healthcare fields. Our services are particularly focused on data-driven business development based on on-site proof-of-concept experiments.

  1. Proof-of-Concept (DEMO Lab) Strategy Consultation and Design

    • Support for reconstructing existing businesses in the life care and healthcare fields.

    • Designing proof-of-concept methods and evaluation processes.

    • Building a data-utilization process from experiment results to commercialization.

  2. Procurement and Management of Proof-of-Concept Sites

    • Selecting optimal sites for proof-of-concept experiments.

    • Comprehensive support for planning, implementation, and management.

  3. Data Analysis, Evaluation, and Commercialization Support

    • Designing effective data collection processes.

    • Supporting advanced data analysis through industry-academia collaboration.

    • Building commercialization models through business matching and partnerships.

  4. Comprehensive Consulting in Life Care and Healthcare
    Beyond proof-of-concept, we provide strategic and solution-focused consulting for all challenges related to health, healthcare, and caregiving.


Life Care Partner Bridge

“Life Care Partner Bridge” is a strategic solution that connects companies with healthcare and caregiving sites to accelerate business creation and market deployment.

  • Business Matching: Facilitate strong collaborations between companies and healthcare/care facilities to conduct proof-of-concept experiments.

  • Faster Product/Service Development: Collect direct feedback from on-site testing to refine market readiness.

  • Proposal Creation Support: Develop accessible and practical proposals tailored to on-site needs, overcoming barriers to acceptance.

By connecting companies directly with the healthcare and caregiving sectors, Life Care Partner Bridge enables the fastest route to business creation, market entry, and solving societal challenges.

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