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How Rakuten Mobile Supports Communication During Emergencies



Introduction

During disasters, the prompt and accurate provision of information, as well as ensuring communication means, are essential for saving lives. Rakuten Mobile is committed to maintaining the stability of communication services during emergencies and strengthening its support for customers through various initiatives. In particular, we will look at how these efforts proved useful during actual disasters, such as the Noto Peninsula earthquake.

1. Disaster Message Board: A Means to Safely Report Your Safety

Rakuten Mobile offers the "Disaster Message Board" to assist with safety confirmation during disasters. This service is activated in cases of significant earthquakes (with a magnitude of 6 or higher) or other major disasters, allowing users to register their safety information and inform family and friends. This free service is particularly useful when communication channels are disrupted due to earthquakes or tsunamis.

2. Emergency Alert Messages: Providing Vital Information Quickly to Save Lives

Rakuten Mobile provides the "Emergency Alert Message" service, which sends important information such as "Earthquake Early Warnings" and "Tsunami Warnings" to users in affected areas. This enables users to receive necessary information immediately after a disaster, allowing them to take appropriate actions quickly.

3. Mobile Base Stations and Portable Base Stations: Protecting Communication Infrastructure

During disasters, communication infrastructure may be damaged, making it difficult to secure communication channels. Rakuten Mobile swiftly deploys mobile base stations and portable base stations to affected areas to ensure continued communication. This provides a vital means of communication for residents and rescue personnel, even if the regular infrastructure is compromised.

4. Disaster Preparedness Training and Community Collaboration: Preparing for Real Disasters

Rakuten Mobile regularly conducts disaster preparedness training in collaboration with local governments and public institutions to facilitate early recovery during disasters. The training focuses on ensuring that communication infrastructure is restored promptly and effectively, and confirming the coordination system for disaster response.

5. Support for Disaster Victims: Free SIM Card Replacement Assistance

If a disaster causes users to lose their SIM cards, Rakuten Mobile offers free SIM card replacement services, helping victims quickly regain communication capabilities and reconnect with their loved ones.

6. Information Provision and Support: Providing the Latest Information via Official Website and Social Media

Rakuten Mobile provides the latest information and support during disasters via its official website and social media channels. This allows users to quickly access vital information, helping them stay calm and make informed decisions during a crisis.

7. Specific Support Examples from the Noto Peninsula Earthquake

During the Noto Peninsula earthquake, Rakuten Mobile's support activities helped many residents. Specific actions included:

  • Mobile base stations used to quickly restore communication infrastructure: Immediately after the earthquake, mobile base stations were deployed to affected areas to restore communication lines.

  • Free charging stations set up at evacuation centers: Free charging stations were provided at evacuation centers to support the use of mobile phones, ensuring that residents could stay in contact with others.

  • Free Wi-Fi services provided: To help victims stay connected to the internet for receiving aid information or communicating with family members, free Wi-Fi services were offered at evacuation centers.

Conclusion

Rakuten Mobile has strengthened the stability of communication infrastructure and enhanced customer support through its rapid and effective responses during disasters. With initiatives such as the Disaster Message Board, Emergency Alert Messages, and the deployment of mobile base stations, Rakuten Mobile ensures that communication remains available during disasters and provides assistance to residents. During actual disasters like the Noto Peninsula earthquake, services like mobile base stations, charging stations, and Wi-Fi helped provide concrete support.

In the future, Rakuten Mobile will continue to actively work on maintaining communication infrastructure during disasters and aim for faster recovery.



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